SmarTrike

smarTrike is a company making tricycles for babies, toddlers and pre-schoolers. The company specializes in the production category of Grow-With-Me tricycles. Every second child in the United Kingdom owns a smarTrike.

History of Children's Tricycles

In the past, tricycles were typically used by children from the age of two and up – children that could pedal and steer. Such a trike was controlled by the child only. Soon after, a parent handle was added to the tricycles, enabling the parent to push the tricycle forward while the child was pedaling.

Steerable Parent Handle

The first significant revolution in the development of the tricycle appeared early in the 2000s, when steering ability was added to the parent handle. The front wheel of the trike was connected to the parent handle with internal cables. Maneuvering and steering the tricycle was done by pushing the parent handle from side to side. The steerable handle reduced the age of child using the tricycle to as young as 10 months old. By adding the steering ability, a whole new commercial category was created within the field of children's tricycles – a bike designed for babies from 10 months old.

Touch Steering

In 2012, introduced to the world the Touch Steering technology. Touch Steering patented technology enables smooth and easy maneuvering with the lightest touch on the parent handle. The handle in a Touch Steering smarTrike tricycle is not steerable. In fact it does not move at all. Instead the steering actually comes from the super swivel wheel. The steering is intuitive and simple, as it is in premium strollers.

Recognition

Awards

The smarTrike tricycle brand received worldwide recognition by the Toy industry as well as by consumers. Today, smarTrike is the most awarded brand of Grow-With-Me tricycles in the world.

Table of Awards

Year

Award

Title & Category

2013

Nursery Trader

Gold - Best Baby & Toddler Gear

2013

Loved by Parents

Winner - Best Outdoor Toy 1-3 Years

2013

Loved by Parents

Winner - Best Ride-On 1-3 Years

2013

Rainbow Toy Awards

Highly Commended - Best Wheeled Toys

2013

Dad's Choice

Highly Commended - Vehicles

2012

Right Start - Best Toy Awards

Best Investment - Toys Special Awards

2012

Right Start - Best Toy Awards

Best Investment/Gold - Sit N' Ride Category

2012

Dr. Toy Awards

Winner - 100 Best Children's Products

2012

Luchshee Detiam ("Best for the Children) - The National Promotion Program for Russian Goods and Services

Znak-Kachestva - Gold Seal of Excellence

2012

Nursery Industry Awards

Winner - Best Play Brand

2011

Creative Child Magazine Awards

Top Choice

2011

Creative Child Magazine Awards

Top Toy of the Year

2011

Creative Child Magazine Awards

Preferred Choice of the Year Award

2011

Mom's Choice Awards (2 products)

-

2011

Dr. Toy Awards

Winner - Best Picks (2 products)

2011

Rainbow Toy Awards

Highly Commended - Wheeled Toy

2010

Creative Child Magazine Awards

Top Toy of the Year

2010

Creative Child Magazine Awards

Preferred Choice of the Year

2010

Toy Talk Awards

Winner - Best Ride-On <

2010

Toy Talk Awards

Highly Commended - Best Ride-On <

2009

Spielwarenmesse - Nuremberg - International Toy Fair Awards

Winner - Toy Innovation

2009

Toy Talk Awards

Highly Commended - Best Outdoor Toy

Dr. Toy

smarTrike is a 3 times winner (different products) of the famous Dr. Toy awards both in the category of Best Picks of New Products and 100 Best Children's Products. The awards were given by Stevanne Auerbach, PhD, the well-known American educator, child development expert and toyologist.

In her review, Dr. Toy describes the smarTrike brand as the most advanced trike in the world due to its Touch Steering technology and high standards of safety features. She feels that going outdoor in a smarTrike can help toddlers develop more confidence and improve basic motor skills.

Medical Recognition

In 2013, smarTrike products were recognized by leading pediatricians specializing both in pediatric neurology and child development. Referring to developmental aspects at the early age, they concluded that the total benefit that smarTrike offers, provides a significant developmental advantage in its contribution to motor development, interaction with the environment and the toddlers feeling competence.

Leading Tricycles

Dream (Formerly known as Zoo) – smarTrike's most popular model of tricycle. The Dream comes fully equipped with the Touch Steering technology, a detachable UV canopy, soft seat padding, a rear tipping bucket, rubber wheels, a shock absorber and a mode transition button to easily change the control of the steering from parent to child. Additional accessories include a child bottle holder and play phone.

Boutique and Chic – These are premium models within the high range line of smarTrike. Both equipped with all the benefits and accessories of the Dream tricycle, they also feature an extendable sun canopy and a large storage bag. As in other smarTrike products, the Touch Steering patented technology enables the parent to easily control and steer the tricycle with the lightest touch on the handle.

smarTrike & Go - This is a combination between a cart and a tricycle. The jumbo shopping cart with maximum capacity of 10 kg load, is designed to attach to a standard . In addition, the smarTrike & Go includes the Touch Steering patented technology of smarTrike.

Recliner – The first trike in the world designed for babies from 6 months old – babies that cannot even sit yet The Recliner by is an award winning and stroller certified baby tricycle with an adjustable reclining seat, which allows the baby to nap.