SmarTrike
smarTrike is a company making tricycles for babies, toddlers and pre-schoolers. The company specializes in the production category of Grow-With-Me tricycles. Every second child in the United Kingdom owns a smarTrike.
History of Children's Tricycles
In the past, tricycles were typically used by children from the age of two and up – children that could pedal and steer. Such a trike was controlled by the child only. Soon after, a parent handle was added to the tricycles, enabling the parent to push the tricycle forward while the child was pedaling.
Steerable Parent Handle
The first significant revolution in the development of the tricycle appeared early in the 2000s, when steering ability was added to the parent handle. The front wheel of the trike was connected to the parent handle with internal cables. Maneuvering and steering the tricycle was done by pushing the parent handle from side to side. The steerable handle reduced the age of child using the tricycle to as young as 10 months old. By adding the steering ability, a whole new commercial category was created within the field of children's tricycles – a bike designed for babies from 10 months old.
Touch Steering
In 2012, introduced to the world the Touch Steering technology. Touch Steering patented technology enables smooth and easy maneuvering with the lightest touch on the parent handle. The handle in a Touch Steering smarTrike tricycle is not steerable. In fact it does not move at all. Instead the steering actually comes from the super swivel wheel. The steering is intuitive and simple, as it is in premium strollers.
Recognition
Awards
The smarTrike tricycle brand received worldwide recognition by the Toy industry as well as by consumers. Today, smarTrike is the most awarded brand of Grow-With-Me tricycles in the world.
Table of Awards
Year |
Award |
Title & Category |
|---|---|---|
2013 |
Nursery Trader |
Gold - Best Baby & Toddler Gear |
2013 |
Loved by Parents |
Winner - Best Outdoor Toy 1-3 Years |
2013 |
Loved by Parents |
Winner - Best Ride-On 1-3 Years |
2013 |
Rainbow Toy Awards |
Highly Commended - Best Wheeled Toys |
2013 |
Dad's Choice |
Highly Commended - Vehicles |
2012 |
Right Start - Best Toy Awards |
Best Investment - Toys Special Awards |
2012 |
Right Start - Best Toy Awards |
Best Investment/Gold - Sit N' Ride Category |
2012 |
Dr. Toy Awards |
Winner - 100 Best Children's Products |
2012 |
Luchshee Detiam ("Best for the Children) - The National Promotion Program for Russian Goods and Services |
Znak-Kachestva - Gold Seal of Excellence |
2012 |
Nursery Industry Awards |
Winner - Best Play Brand |
2011 |
Creative Child Magazine Awards |
Top Choice |
2011 |
Creative Child Magazine Awards |
Top Toy of the Year |
2011 |
Creative Child Magazine Awards |
Preferred Choice of the Year Award |
2011 |
Mom's Choice Awards (2 products) |
- |
2011 |
Dr. Toy Awards |
Winner - Best Picks (2 products) |
2011 |
Rainbow Toy Awards |
Highly Commended - Wheeled Toy |
2010 |
Creative Child Magazine Awards |
Top Toy of the Year |
2010 |
Creative Child Magazine Awards |
Preferred Choice of the Year |
2010 |
Toy Talk Awards |
Winner - Best Ride-On < |
2010 |
Toy Talk Awards |
Highly Commended - Best Ride-On < |
2009 |
Spielwarenmesse - Nuremberg - International Toy Fair Awards |
Winner - Toy Innovation |
2009 |
Toy Talk Awards |
Highly Commended - Best Outdoor Toy |
Dr. Toy
smarTrike is a 3 times winner (different products) of the famous Dr. Toy awards both in the category of Best Picks of New Products and 100 Best Children's Products. The awards were given by Stevanne Auerbach, PhD, the well-known American educator, child development expert and toyologist.
In her review, Dr. Toy describes the smarTrike brand as the most advanced trike in the world due to its Touch Steering technology and high standards of safety features. She feels that going outdoor in a smarTrike can help toddlers develop more confidence and improve basic motor skills.
Medical Recognition
In 2013, smarTrike products were recognized by leading pediatricians specializing both in pediatric neurology and child development. Referring to developmental aspects at the early age, they concluded that the total benefit that smarTrike offers, provides a significant developmental advantage in its contribution to motor development, interaction with the environment and the toddlers feeling competence.
Leading Tricycles
Dream (Formerly known as Zoo) – smarTrike's most popular model of tricycle. The Dream comes fully equipped with the Touch Steering technology, a detachable UV canopy, soft seat padding, a rear tipping bucket, rubber wheels, a shock absorber and a mode transition button to easily change the control of the steering from parent to child. Additional accessories include a child bottle holder and play phone.
Boutique and Chic – These are premium models within the high range line of smarTrike. Both equipped with all the benefits and accessories of the Dream tricycle, they also feature an extendable sun canopy and a large storage bag. As in other smarTrike products, the Touch Steering patented technology enables the parent to easily control and steer the tricycle with the lightest touch on the handle.
smarTrike & Go - This is a combination between a cart and a tricycle. The jumbo shopping cart with maximum capacity of 10 kg load, is designed to attach to a standard . In addition, the smarTrike & Go includes the Touch Steering patented technology of smarTrike.
Recliner – The first trike in the world designed for babies from 6 months old – babies that cannot even sit yet The Recliner by is an award winning and stroller certified baby tricycle with an adjustable reclining seat, which allows the baby to nap.