Ram Herstein
Ram Herstein (born 1968) is an Israeli Professor and Researcher in Marketing and Branding. He is Vice Dean of the Business School at the College of Law & Business, Ramat Gan, Israel. His book Managing Brands was the first book to be published in Israel, in Hebrew, in the realm of Brand Marketing. He has published 5 books and more than 60 Papers in the field of Marketing, Branding and Management. His papers have won awards in leading conferences. He has run highly acclaimed branding management development workshops in the Middle East, Far East, Eastern Europe and Africa.
Biography
Herstein was Born and raised in Givatayim, Israel, he is married with three children and lives in Zikhron Ya'akov, Israel. He descends from the third generation of holocaust survivors from the city of Krasnoshiltz (Poland) and from Hannover (Germany); and from the fourth generation of Jewish settlers in Hebron.
Academic career
Herstein gain his first degree in Business Administration from the Tel-Aviv College of Management, (1993), M.Sc. in Industrial Engineering and Management, (specialized in Medical Management), form Ben Gurion University (1995)., and his Ph.D. in Marketing from Middlesex University, London (1998). He won a scholarship for excellence from Middlesex University, and later became a member of the Business Faculty at the Ruppin Academic Centre in Israel, where he serve as the Head of Marketing of the BA and MBA programs. Later on, he became the head of MBA program at the Jerusalem Academic Center – Lander Institute. To date he is serving as the Vice Dean of the Business School of the College of Law & Business in Ramat Gan, Israel. His papers on Brand Marketing were published in leading journals and his books are currently taught at Universities and Colleges in Israel and abroad. He is member of the editorial board of the journal Advances in Hospitality and Tourism Research. Over the years, he has published articles and opinions in financial newspapers and financial internet sites in Israel in the field of Branding and Marketing.
Research interests
Herstein's research focuses on Brand Marketing and International Management. He has published papers on Private Branding, Corporate Branding, City Branding, Nation Branding, Counterfeit Branding, Unconscious Branding and Business Ethics in Emerging Economies.
Business world
Herstein has served as a consultant to retail, food, finance, health, and agriculture companies as well as to the municipal sector in Israel. He also served as an instructor for brand managers in local and international firms operating in Israel. He also gave seminars to officials from the Foreign Ministry in the realm of branding countries. He was involved in international projects regarding City and Regional Branding in Nigeria, China, Lithuania and Bulgaria. Some of them were in cooperation with the Foreign Ministry.
Public activities
Research into unfavorable corporate brands, published in 2014, based on a social index, which Herstein established himself. In the framework of this index, 10 of the least favorite corporate brands were rated in order to increase awareness of the necessity to improve corporate brands and make them accountable to the public. He also gives voluntary seminars to youth, parents, teachers and pensioners whose purpose is to educate the public about wise consumption, and to reduce social gaps within the Israeli society.
Selected publications
Selected articles
- Herstein, R., Drori, N., Berger, R. and Barnes, B. (2017) 'The Gap between Theory and Practice in Private Branding Strategy Management', International Marketing Review.
- Berger, R., Herstein, R., Silbiger, A. and Barnes, B.R. (2017) 'Understanding Blat: Developing the NPD Model for Doing Business in Russia', Management International Review.
- Berger, R., Silbiger, A., Herstein, R., and Barnes, B.R. (2015) 'Analyzing Business-to-Business Relationships in Arabian Context: Introducing the MHS Scale', Journal of World Business, Vol.50, No. 3, pp.454-464.
- Berger, R., Herstein, R., Silbiger, A. and Barnes, B. (2015) 'Can Guanxi be created in Sino-Western Relationships? An Assessment of Western Firms Trading with China using the GRX Scale', Industrial Marketing Management, Vol.47, pp.166-174.
- Herstein, R., Drori, N., Berger, R. and Barnes, B.R. (2015) 'Anticounterfeiting Strategies and their influence on Attitudes of Different Counterfeit Consumer Types', Psychology & Marketing, Vol.32, No.8, pp.842-859.
- Gamliel, E. & Herstein, R. (2012) 'Effects of Message Framing and Involvement on Price Deal Effectiveness', European Journal of Marketing, Vol.46, No.9, pp.1215-1232.
Books
1. Herstein, R. (2000) Managing Brands – Developing Brand Image Strategies, Cierakover (in Hebrew)
2. Herstein, R. (2004) Modern Branding – Marketing Approaches in Managing Modern Branding, Globes Press (in Hebrew)
3. Herstein, R. (2011) Small Business – Big Success, Matar (in Hebrew)
4. Herstein, R. (2013) You’re being misled!, Matar (in Hebrew)
5. Herstein, R. & Berger, R. (2015) 'Creating & Managing Brand Image', Lambert Academic Publishing (in English)