PurBlu Beverages, Inc
PurBlu Beverages, Inc. is a "creator and marketer of innovative natural products. Its core product, GIVE Water, is a cause-driven bottled water brand that allows consumers to support their favorite local charities through a simple, everyday purchase. For each bottle sold, ten cents is donated to a charitable cause of the consumer’s choice – children in need, breast cancer research, the environment, or muscular disorders."
History
PurBlu Beverages, Inc. was founded in 2007 by then 18-year old, Pittsburgh native Ben Lewis. Lewis, who is currently a student at University of Pennsylvania’s Wharton School of Business, explains that the company has evolved in a few short years from “a group of high school friends making deliveries from the back of our cars to a fast-growing grassroots movement."
In August 2008, GIVE Strength—an electrolyte-infused water—was added to the lineup.
In March 2009, PurBlu launched GIVE Energy, an all-natural energy drink and Potion Herbal Remedy, a line of all-natural health shots.
Products
GIVE Natural Spring Water
GIVE Hope
- (pink bottle) Gives 10 cents to finding the cure for breast cancer
GIVE Life
- (blue bottle) Gives 10 cents to children in need
GIVE Love
- (green bottle) Gives 10 cents to environmental causes
GIVE Strength
- (orange bottle) an electrolyte-enhanced water that gives 10 cents to muscular disorder causes
GIVE Energy
GIVE Energy is an all-natural energy drink that donates 10 cents from every can to grassroots sustainable energy initiatives.
Flavors: Pear Apple Cherry, Mojito Grapefruit, and Acai Blueberry
- GIVE Energy Lite was launched in March 2010 in Pear Apple Cherry and Tangerine Melon using all-natural Agave and Stevia sweeteners.
Sustainability
In March 2009, GIVE Water became the first in the U.S. to package in environmentally friendly, oxo-biodegradable PET bottles. GIVE Water bottles are 100% recyclable and begin degradation in only 10 years.
Publicity
PurBlu Beverages has gotten national and international attention from media outlets like CNN, CSNBC.com, Entrepreneur, Inc. Magazine, and VOGUE: Style.com.