Project Elliott
Project Elliott is the code name for a Silicon Valley-based global start-up enterprise engaged in next generation web services. Launched on April 17, 2007, www.ProjectElliott.com is a viral marketing website, whose intent is to create interest in a forthcoming new product within the domain of online job search. The website contains information AbOUT the upcoming new product, the team of global engineering, marketing and design experts running the enterprise, viral videos, founders' blogs, and a beta test subscription program for users.
Viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can often be word-of-mouth Delivered and enhanced online; it can harness the network effect of the Internet and can be very useful in reaching a large number of people rapidly.
Mission
For the job seeker, the mission of Project Elliott is to remove pain from job search by improving the way job seekers search, negotiate and secure jobs by utilizing the increased power of the internet and people. For the employer, the mission is to improve the process of finding best-fit candidates.
The Team
The Project Elliott team consists of serial entrepreneurs with advanced degrees from Stanford, India Institute of Technology, University of Chicago, Carnegie Mellon, UC Berkeley, and UCLA. The board of advisors includes university researchers and scientists (Ph.D.s from Stanford), venture capitalists, patent attorney, and industry thought leaders. Functionally, the team consists of engineers from Silicon Valley and India with marketing and design professionals from the San Francisco Bay Area, the Midwest, and the East Coast of USA.
Availability
Currently, Project Elliott is in the viral marketing stage and product development stage. A beta invite is required to join the Project Elliott community. Such invitations can be obtained through the "Sign Up" function on the enterprise's website homepage.
Technology
Machine learning, a proprietary algorithm and a convergence of other technologies are used to develop the product offering, thus transforming a manual job board paradigm into a dynamic enabler for job candidates and employers.
History
Timeline
- 2006, August 27: The idea of a revolution in job search was born to the founder with the birth of his son, Elliott.
- 2007, April 17: www.ProjectElliott.com was launched.
See also
- Viral marketing