Perion Codefuel

Perion Codefuel is a global provider of software monetization and distribution solutions for developers, publishers, and advertisers. Its line of products are designed to help software businesses of all sizes maximize revenue from installs, traffic, display ads and search. A division of Perion Network Ltd, Perion Codefuel is the leading software monetization platform.

Perion Codefuel’s search products have the backing of the industry’s major search engine providers.

History

In January 2014, the Client Connect division of Conduit merged with Perion Network Ltd. (NASDAQ: PERI), a global consumer software company, to form Perion Codefuel. Josef Mandelbaum is CEO of Perion Network. Prior to joining Perion, Josef was CEO of the AG Intellectual Properties Group at American Greetings. In June 2014, Perion Codefuel partnered with Lenovo to build a new program called Lenovo Browser Guard, to be pre-installed on select Lenovo laptops, PCs and tablets. Orey Gilliam, who previously served as Head of AOL Messaging, CEO of ICQ, and CEO of BIScience, joined as President of Codefuel. In July 2014, Perion Codefuel announced a strategic partnership with CYREN, a leading provider of cloud-based security solutions, in order to extend Perion Codefuel's suite of browsing and security applications. In August 2014, the company signed a three-year agreement with Bing, Microsoft’s web search engine, extending its existing partnership. The new agreement runs from January 1, 2015 through December 31, 2017.

Technology

Perion Codefuel provides monetization and distribution solutions to software businesses of all sizes.

InstallFuel

InstallFuel is a customizable installer platform that enables businesses to bundle their software with additional relevant offers, so they can target users at every stage of the installation process. Offer relevancy is determined by a recommendation engine, which analyzes page content and context. The onboard acceleration technology benefits both the user and the partner, as it speeds up downloads and boosts conversion rates. Built-in A/B testing enables partners to analyze and optimize their install funnel and increase completion rates. InstallFuel is HTML-based, making it possible to customize the look and feel of the installer to match a particular brand identity.

SearchFuel

SearchFuel is a monetization solution that taps into the multi-million dollar search monetization industry. It is supplied in the form of a desktop app that protects users’ preferred search settings (home page, new tab, search box), as well as a customizable search feed that can be embedded in websites, portals, apps, extensions, and software. Both methods ensure lasting user engagement and monetization. Searches performed through SearchFuel are backed by the industry’s leading search providers.

DisplayFuel

DisplayFuel is a premium ad network where advertisers can display, discover, and distribute software. Software advertisers get an effective way to promote their products to highly targeted users while publishers can boost their yield by displaying relevant ads. The DisplayFuel network offers advertisers a variety of dynamic media channels to promote their products to millions of users across a range of geos. Advertisers have full access to an exclusive inventory of owned and operated websites, search pages, and premium software publishers.

MobileFuel

MobileFuel offers [...]-edge monetization solutions for mobile app developers. It enables app developers to earn revenue from search by embedding a search feed directly into their app. MobileFuel can be easily integrated into any Android app, including games, social, shopping, and more.

Control Center

Control Center is Perion Codefuel’s cloud-based analytics hub with detailed revenue, traffic, and installation data, plus real-time reports and A/B testing. Control Center is a free resource that’s available to all Perion Codefuel publishers, enabling partners of all sizes to tweak their monetization funnel for optimal performance.

See Also

• Perion Network