Partoo
Partoo is a European software as a service company specializing in digital presence management and online reputation management for businesses with physical locations. The company aims to help businesses build closer relationships with customers through digital channels.
History
Partoo was founded in 2014 in Paris by Thibault Levi-Martin.
Initially focused on local search optimization and management of Google business listings for physical store networks, the company expanded its service offerings between 2016 and 2017 to include presence analytics and review reporting features. By 2017, Partoo had reached approximately €1 million in annual recurring revenue.
In 2017, Thibault Renouf joined the company as co-chief executive officer alongside founder Thibault Levi-Martin.
Between 2018 and 2019, the company expanded across Europe and acquired major multi-location clients. In March 2019, Webedia, a subsidiary of Fimalac, acquired a majority stake in Partoo. In May 2021, Partoo secured a €15 million investment from Webedia.
In 2022, Partoo has added customer messaging to its product suite, allowing businesses to handle conversations on platforms like Google, Facebook Messenger, and Instagram, alongside its other digital presence tools. By 2023, Partoo reported approximately €30 million in annual recurring revenue and supported more than 300,000 business locations on its platform.
In 2024, Partoo obtained B Corp certification recognizing its social and environmental performance, and launched Jim, an artificial intelligence‑based assistant designed to help businesses manage customer interactions. In 2025, Partoo introduced enhanced competitive benchmarking tools, expanded messaging‑based lead collection features, and advanced artificial intelligence capabilities for review analysis.
Partoo also provides feedback management tools that allow multi-location retail networks to collect, analyze, and act on customer feedback at scale, with the aim of improving customer experience and strengthening customer relationships across physical locations.
Products and services
Partoo's SaaS platform enables organizations with multiple physical locations to manage their digital presence, online reputation, and customer communications. The platform's core functionalities include centralized management of local business information across search engines and online directories, collection and analysis of customer reviews, and multi-channel customer messaging through webchat, SMS, Facebook, Instagram, and WhatsApp.
Partoo has received B Corp certification, recognizing social and environmental performance standard.