Miss Tourism Ethiopia
In 2004 the Miss Tourism Ethiopia title was created and is the award traditionally given to the 1st or 2nd runner up at the Miss Universe Ethiopia pageant later Miss Millennium Queen and the exclusive use of this Miss Tourism Ethiopia trademark was granted pursuant to an official License agreement issued to the Ethiopian Life Foundation in 2003 by Mr. Charlie See the founder and owner of Miss Tourism Pageant which is a registered trademark at the US trademark and patent office Miss Tourism pageants and franchises are Officially organised and or awarded in many countries around the world to Pageant organisers by Mr Charlie See to promote Tourism and friendship among nations.
The Miss Ethiopia World, Miss Universe Ethiopia,Miss Millennium Queen beauty pageants remain the most recognised and popular beauty pagents in Ethiopia to date, and it are owned and organized by London-based Ethiopian Life Foundation, which is the largest producer of beauty pageants in Ethiopia which aimed to promote community based outreach programmmes in Ethiopia dealing with HIV/Aids and promote young Ethiopian ladies
Historical significance
The Ethiopian Life Foundation is a Non profit, Non Governmental Organisation which remains at the fore front of Beauty pageant Production and development in Ethiopia for the benenfit of the International cultural promotion of Ethiopia and Community based programes, and has been the only organisation to successfully organise an international beauty pageant in Ethiopia to date, it also remains the only organisation to consistently send delegates from Ethiopia to:
:* '''Miss Universe
:* '''Miss Earth
:* '''Miss International
:* '''Miss Model of the World and over 15 other international pageants over the years.
The title awarded to the winner of their national pageant used to be: Miss Universe Ethiopia but with the new Millennium that was changed and the winner was crowned as Miss Millennium Queen.
In the year 2007 while the rest of the world was going AbOUT its normal business Ethiopia was getting ready to celebrate its Unique millennium due to the Ethiopian calendar which is a different calendar to the rest of the world, This occasion and Pageant presented a unique opportunity for chge and International image enhancement for the benefit of the Ethiopian people and Government.