Mi-Ki Choong

Mi-Ki Choong Born in Malaysia, Mi-Ki is the granddaughter of the late Choong Ah Choy, the “Lorry King” who founded Choong Keow Lorries in the 1920s and was one of the country’s renowned pioneers in the lorry transportation industry.

Mi-Ki gained entry into university at age 16. She started working at 19 and by the age of 21, she was selected to represent Malaysia at the Asia’s New Generation – Young Go Getter of the 90s, organized by Asiaweek and appeared in the publication’s lead article. She is not only involved in the family business but has also established other group of companies with her key partners.

She is active in the property development arena through her involvement in the Nusmetro Property Group. Nusmetro has developed quality properties ranging from commercial to residential units. Examples of some of its successful projects include Casa Prima, Sutera Avenue, Taman Sutera Prima, Taman Sutera, Mutiara Heights, Mutiara Idaman and Metro Avenue.

Mi-Ki is the co-founder of Centurise Group and is the Group Strategist. The company is involved in property development, media and IT.

Besides being a property developer, she is also a TV personality on TV show, LifeInStyle. Mi-Ki created, co-produced and hosted the show. In 2006, LifeInStyle is one of the first local television programme to use a magazine format to present a show by incorporating an international feel by featuring international celebrities fused with local celebrities and local content. The list includes super model Cindy Crawford, Fann Wong, Christy Chung, Anggun, Felipe Massa, with excerpts from Chow Yuen Fatt, Michelle Yeoh and Leon Lai and many more. The international feel was further supported by more than 12 international and world-class brand names that act as sponsors for the show which includes Mont Blanc, Audermars Piguet, Omega, Carolina Herrera Fragrance, Marc Jacobs Fragrance, Calvin Klein Fragrance, Vera Wang Fragrance, Paul Smith Fragrance, Burberry Fragance, True Fitness, The Regent Kuala Lumpur, BCBG Max Azria and Maybankard Platinum.

By end of 2007, she also ventured into IT by launching MyStyle, a start-up business that is constantly evolving ; she has also created another reality show called ‘StarCeleb’.

In the year 2010, Mi-Ki was nominated to be the panelist for Malaysia Young Female Entrepreneur Forum on Building Dreams, Breaking Dominance and sharing her entrepreneurial journey (MyFren 2010).

In 2011, she was interviewed by BFM 89.9, Malaysia’s first business radio station to talk on Entrepreneurship. In the same year, she was also featured for a 45-minute program on Astro Awani Channel 501 documenting her life as an ‘Entrepreneur’ where the show aims to inspire Malaysians to achieve their dreams.

In 2012, Mi-Ki appeared on Bella, Ntv7, where they feature inspiring and empowered women to share their thoughts and experiences.

She also gives her time to charity work, including Snap-A-Star, a LifeInStyle charity event by Centurise Media in aid of The Star Tsunami Relief Fund and The Star South Asian Quake Fund. She also supports Relay for Life's Celebrity Lap in aid of cancer awareness campaign.

Mi-Ki has done brand ambassador work for some brands. She has been interviewed by Loreal Kerastase for a brochure campaign in Malaysia together with Angelina Jolie and Jennifer Lopez. She was also selected by Mont Blanc for a photo shoot for Harper's Bazaar and was sent to Shanghai for their 100th anniversary event.

She was recognized in some of the following categories:

  • Voted as one of Nokia and Prestige’s Top 40 under 40
  • Voted as one of Malaysia’s Beautiful Women by Procter and Gamble
  • Made it into Her World’s Best Dressed List
  • Made it into Malaysia Tatler's 'The List: The top people you need to know'

Property Development

TV Show Creator/Presenter

Information Technology

Community Service

Brand Ambassador Work