Luckie & Company

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Luckie & Company is a privately held United States advertising agency headquartered in Birmingham, Alabama with a second location in San Antonio, Texas. By annual billing, it is the largest advertising agency in Alabama. Luckie Strategic Public Relations is the 9th-ranked ad agency-owned PR operation in the United States.1

History

Luckie & Company was founded in Birmingham in 1953 by Bob "Ace" Luckie Jr., as Robert Luckie & Company. The agency is credited with introducing big-league talent to Alabama in the areas of print advertising, television commercials, marketing strategy, and creative design.

Luckie & Company has more than doubled in size over the past decade. In 2007 the agency rebranded itself under the message "Rethink Everything" to illustrate its capacity to remain a leader in the modern media age.

Partial client listing

  • Regions Bank
  • AT&T
  • Asheville Convention & Visitors Bureau
  • Gulf Power
  • Alabama Tourism Department
  • Alabama Department Of Conservation
  • American Cast Iron Pipe Company
  • Alabama Power
  • Bayer Advanced lawn and garden products PR and Interactive
  • McKee Foods (parent company of Little Debbie)
  • Express Oil Change & Service Center
  • Blue Cross and Blue Shield of Alabama
  • Kirkland's PR