List of Apple Computer slogans

This is a list of slogans that have been used by Apple Computer in advertising and marketing material from the 70s to the present date:

Company advertising campaigns

• "Byte into an Apple" (Late 1970s)
• "Soon there will be 2 kinds of people. Those who use computers, and those who use Apples." (Early 1980s)
• "Changing the world — one person at a time" (mid-1980s)
• "The computer for the rest of us" (1984)
• "Leading The Way" (1984)
• "There's no telling how far it can take you" (1980s, at least 1984 when it was used on an ad for the Apple IIc)
• "The power to be your best" (1980s–1990s)
• "Think different" (1997–2002)
• "Switch" (2002–2003) Urging PC users to "Switch" to the Mac platform
• "Get a Mac" (2006–present) Similar to the "Switch" campaign in which its focus is to explain the advantages of Macs over PCs

Product advertising slogans

iMac, iBook, and Mac mini

• • "iThink, therefore iMac." (1998) based on René Descartes famous line, "I think, therefore I am" (Cogito ergo sum).
  • "The iMac to Go." (1999) used to market the introduction of the iBooks.
  • "Where did the computer go?" (2004) used to market the introduction of the new iMac G5
  • "From the creators of iPod." (2004) used to market the introduction of the iMac G5
  • "The most affordable Mac ever." (2005) used to market the introduction of the Mac mini.
  • "Now showing. The new iMac G5" (2005) used to market the new iMac G5 released in October 2005.
  • "Small is Beautiful" (2006) used to market the new intel mac mini

Power Mac, PowerBook, and MacBook

• • "The plot thins." (1999) -- used to market "thinner" PowerBook G3 models code-named "Lombard", introduced May 1999
  • "Two Brains are better than one" (2000) used to market the introduction of the dual processor Power Mac G4s
  • "Less is more" (2003) used to market the introduction of the PowerBook G4s
  • "The world's fastest computer" (2003) used to market the introduction of the Power Mac G5s, somewhat controversial as many in the PC world disputed the benchmarks.
  • "Sends other UNIX boxes to /dev/null" (2003) used to advertise Mac OS X-equipped PowerBooks
  • "Higher Resolution. Better Mileage" (2005) used to describe the higher resolution and better battery life on the new PowerBooks (October 2005)
  • "Meet the family. Now complete." (2006) used to market the new MacBook family

iPod + iTunes

• • "1,000 songs in your pocket." (2001) used to promote the first generation iPod's large storage capacity and compact design
  • "Mini. The next big thing." (2004) used to market iPod mini
  • "Teeny doesn't mean weeny." (2004) used to market iPod mini
  • "The best keeps getting better" (2004) used to market iPod fourth generation
  • "10,000 songs in your pocket." (2004) used to market iPod fourth generation
  • "Paint it black." (2004) used to marked iPod U2 Special EDition fourth generation
  • "Life is random." (2005) used to market iPod shuffle
  • "Give chance a chance." (2005) used to market iPod shuffle
  • "Random is the new order." (2005) used to market iPod shuffle
  • "Enjoy uncertainty." (2005) used to market iPod shuffle
  • "1,000 songs. Impossibly small." (2005) used to market iPod nano
  • "One more thing..." (2005) used to market iPod fifth generation with video
  • "Watch your music" (2005) used to market iPod fifth generation with video
  • "15,000 songs. 25,000 photos. 150 hours of video." (2005) used to market iPod fifth generation with video
  • "Give music." (2005) used to market iTunes Music Cards
  • "The best digital jukebox and #1 music download store. Now with video." (2005) used to market iTunes 6
  • "Which iPod are you?" (2006) used to market iPod family
  • "Home stereo. Reinvented." (2006) used to market iPod Hi-Fi
  • "Back for an encore." (2006) used to market iPod U2 Special Edition fifth generation with video
  • "Tune your run." (2006) used to market iPod + Nike
  • "Completely remastered." (2006) used to market the second generation iPod nano
  • "Clip and go." (2006) used to market the second generation iPod shuffle
  • "Put some music on." (2006) used to market the second generation iPod shuffle
  • "Movies, TV shows, games, and music. Now playing on an iPod near you." (2006) used to market enhanced iPod fifth generation
  • "Welcome to the entertainment center of your world." (2006) used to market iTunes 7
  • "Put a different kind of change in your pocket." (2006) used to market iPod nano (PRODUCT) RED
  • "Put a thousand thanks in their pocket." (2006) used to maket iPod Corporate Gifting Program

iTunes

• • "Rip. Mix. Burn." (2001) used to promote iTunes desktop CD burning capability, somewhat controversial as it was seen by some as advocating piracy.
  • "Rock and Roll will never die. It is, however, being reborn." (2003) used to promote the iTunes Music Store
  • "The best Windows app ever." (2003) used to promote iTunes on Windows.
  • "Hell Froze Over." (2003) used to promote iTunes on Windows
  • "Welcome to the digital music revolution." (2004) used to promote iTunes
  • "Drink. Win. Play." (2005) used during the 2005 Pepsi-iTunes promotion.

Intel

• • "What's an Intel chip doing in a Mac? A whole lot more than it's ever done in a PC." used on Apple's website to promote the MacBook Pro and iMac featuring Intel processors.
  • "Faster now comes standard." (2006) used on Apple's website to promote the faster processor speeds on the MacBook Pro