I Love the World

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I Love the World, also known as I Love the Whole World, is an advertising campaign launched by Discovery Channel in 2008 in promotion of their new tagline: "The World is Just... Awesome". The song used in the ad is a re-writing of a traditional camping song known as I Love the Mountains or I Love the Flowers, depending on the lyrics, with a distinctive chorus of "boom-de-ya-da, boom-de-ya-da".

Cast and visuals with lyrics

The cast and visuals of the ad are numerous, as it features many hosts and famous scenes/locations from various Discovery Channel shows. There are also several alternate versions of the commercial where some visuals were replaced; The New visuals in those versions are indicated.

First version

Lyric

Visual shown

(Dialogue)
Astronaut 1: It never gets old, huh?
Astronaut 2: Nope.
Astronaut 1: It kinda makes you want to...
Astronaut 2: Break into song?
Astronaut 1: Yep.

Two astronauts on a space walk

I love the mountains,
I love the clear blue skies

I love big bridges

A shot of the Millau Viaduct bridge

I love when great whites fly

A great white shark jumping out of the ocean in an attack (Shark Week)

I love the whole world

Les Stroud with a camera lying in a desert (Survivorman)

And all its sights and sounds

A shot of the Hong Kong skyline at night

Boom-de-ah-da, boom-de-ah-da (twice)

Alaskan crab fishermen (Deadliest Catch)

An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing)

I love the oceans

A surfer paddling out

I love real dirty things

Mike Rowe in a sewer with rats (Dirty Jobs)

I love to go fast

A man in a land speed record breaking vehicle

I love Egyptian kings

A scientist examining an Egyptian mummy

I love the whole world

A temple of Buddhist monks; in alternate versions, a space shuttle launch

And all its craziness

A deep sea sub with James Cameron and a cirrate octopus

Boom-de-ah-da, boom-de-ah-da (twice)

A Dilated Peoples concert

Richard Machowicz firing a Milkor MGL grenade launcher (Future Weapons)

A construction catching Machowicz's fire; in alternate versions, a volcanic eruption

I love tornadoes

Josh Bernstein standing in front of a tornado (Into The Unknown With Josh Bernstein)

I love arachnids

Bear Grylls examining a tarantula (Man vs. Wild)

I love hot magma

A man in a fire proximity suit next to a lava flow

I love the giant squids

A humboldt squid

I love the whole world
It's such a brilliant place

A collection of people on a beach watching fireworks

Boom-de-ah-da, boom-de-ah-da (repeating until FADE)

Adam Savage setting Jamie Hyneman's arm on fire (MythBusters)

Stephen Hawking in a lecture hall (through his voice synthesizer); in alternate versions, a climber on Mount Everest flashing a V sign (Everest: Beyond the Limit), although Hawking's synthesizer is still heard

A man BASE jumping into the Cave of Swallows (Planet Earth).

The two astronauts from the beginning floating in space.

"The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears

Short version

Lyric

Visual shown

I love the mountains,
I love the clear blue skies

Two astronauts on a space walk

I love big bridges

A shot of the Millau Viaduct bridge

I love when great whites fly

A great white shark jumping out of the ocean in an attack (Shark Week)

I love the whole world

Bear Grylls with an emperor scorpion on his shoulder (Man vs. Wild)

And all its sights and sounds

A temple of Buddhist monks; in alternate versions, a space shuttle launch

Boom-de-ah-da, boom-de-ah-da (twice)

Alaskan crab fishermen (Deadliest Catch)

An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing)

I love to try stuff

Adam Savage setting Jamie Hyneman's arm on fire (MythBusters)

I love the dirty things

Mike Rowe in a sewer with rats (Dirty Jobs)

I love tornadoes

Josh Bernstein standing in front of a tornado (Into The Unknown With Josh Bernstein)

I love Egyptian kings

A scientist examining an Egyptian mummy

I love the whole world
It's such a brilliant place

A collection of people on a beach watching fireworks

Boom-de-ah-da, boom-de-ah-da (repeating until fade)

"The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears

Canadian long version

An alternate version was commissioned for CTVgm-based Discovery Channel, with clips representing series appearing exclusively on that network replacing generic clips and clips for shows exclusive to the American version.

Lyric

Visual shown

(Dialogue)
Astronaut 1: It never gets old, huh?
Astronaut 2: Nope.
Astronaut 1: It kinda makes you want to...
Astronaut 2: Break into song?
Astronaut 1: Yep.

Two astronauts on a space walk

I love the mountains,
I love the clear blue skies

I love big bridges

A shot of the Millau Viaduct bridge

I love when great whites fly

A great white shark jumping out of the ocean in an attack (Shark Week)

I love the whole world

Les Stroud with a camera lying in a desert (Survivorman)

And all its sights and sounds

A shot of the Hong Kong skyline at night

Boom-de-ah-da, boom-de-ah-da (twice)

Alaskan crab fishermen (Deadliest Catch)

An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing)

I love the planet

Jay Ingram (Daily Planet), standing on the ocean coast, followed by a meteor shooting around a planet (Race to Mars)

I love the dirty things

Mike Rowe in a sewer with rats (Dirty Jobs)

I love to go fast

A man in a land speed record breaking vehicle

I love Egyptian kings

A scientist examining an Egyptian mummy

I love the whole world

A temple of Buddhist monks; in alternate versions, a space shuttle launch

And all its craziness

Ryan STOCK locked in a crossface submission hold (Guinea Pig)

Boom-de-ah-da, boom-de-ah-da (twice)

A Dilated Peoples concert

Richard Machowicz firing a Milkor MGL grenade launcher (Future Weapons)

A construction catching Machowicz's fire

I love tornadoes

Josh Bernstein standing in front of a tornado (Into The Unknown With Josh Bernstein)

I love arachnids

Bear Grylls examining a tarantula (Man vs. Wild)

I love hot magma

A man in a fire proximity suit next to a lava flow

I love the giant squids

A humboldt squid

I love the whole world

A group of people in a car, followed by Adam Growe standing outside a cab in Toronto (Cash Cab); in alternate versions, the contestants are not seen, and Growe is sitting on top of his cab at the Toronto night sky.

It's such a brilliant place

A collection of people on a beach watching fireworks

Boom-de-ah-da, boom-de-ah-da (repeating until fade)

Adam Savage setting Jamie Hyneman's arm on fire (MythBusters)

Stephen Hawking in a lecture hall (through his voice synthesizer); in alternate versions, a climber on Mount Everest flashing a V sign (Everest: Beyond the Limit), although Hawking's synthesizer is still heard

Andrew Younghusband smashing a car window with a rock (Canada's Worst Driver).

The two astronauts from the beginning floating in space.

"The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears

Canadian short version

Lyric

Visual shown

I love the mountains,
I love the clear blue skies

Two astronauts on a space walk

I love big bridges

A shot of the Millau Viaduct bridge

I love when great whites fly

A great white shark jumping out of the ocean in an attack (Shark Week)

I love the whole world

Bear Grylls with an emperor scorpion on his shoulder (Man vs. Wild)

And all its craziness

Ryan Stock locked in a crossface submission hold (Guinea Pig)

Boom-de-ah-da, boom-de-ah-da

Alaskan crab fishermen (Deadliest Catch)

Andrew Younghusband atop a pile of cars at the Driver Rehabilitation Centre (Canada's Worst Driver)

Boom-de-ah-da, boom-de-ah-da

An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing)

I love to try stuff

Adam Savage setting Jamie Hyneman's arm on fire (MythBusters)

I love the dirty things

Mike Rowe in a sewer with rats and then splattering mud on the camera (Dirty Jobs)

I love the planet

Jay Ingram (Daily Planet), standing on the ocean coast, followed by a meteor shooting around a planet (Race to Mars)

I love Egyptian kings

A scientist examining an Egyptian mummy

I love the whole world

A collection of people on a beach watching fireworks; in alternate versions, Adam Growe (Cash Cab) atop his cab, staring at the Toronto night sky.

It's such a brilliant place

A collection of people on a beach watching fireworks

Boom-de-ah-da, boom-de-ah-da (repeating until fade)

"The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears

Full Credits

  • Client: Discovery Channel
  • Agency: 72andSunny
  • Creative Director: Glenn Cole
  • CD/Designer: Bryan Rowles
  • CD/Copywriter: Jason Norcross
  • Agency Executive Producer: Sam Baerwald
  • Agency Producer: Angelo Ferrugia
  • Production Company: Outsider

 
  • Director: James Rouse
  • Director of Photography: Max Goldman
  • Producer: Jeremy Barrett
  • Editorial Company: Mad River Post
  • Editor: Lucas Eskin
  • Producer (Editorial): Ann Kirk
  • Telecine: Company 3
  • Colorist: Stefan Sonnenfeld

 
  • VFX: Method
  • VFX/Online Artist: Alex Kolansinski
  • VFX Producer: Helena Lee
  • Music: Beacon Street Studios
  • Composer: Brian Chapman
  • Producer (Music): Adrea Lavezzoli
  • Sound Design: Lime Studios
  • Mixer: Loren Silber
  • The June 27, 2008 comic of xkcd did its own version of the commercial, featuring its characters and various recurring themes. The comic can be found here. Subsequently, this comic was turned into a short video and posted on Youtube (1).
  • The October 2, 2008 comic of Looking for Group did its own version of the song, featuring Richard doing a distinctly more sinister version of the lyrics. The comic can be found here.
  • Destructoid, a popular gaming website, made a parody of the commercial for Thanksgiving. The video can be seen here

id:I Love the World