JYG

"JYGFITZ (styled as Just Your Greatness) is a Nigerian streetwear and luxury apparel brand founded by Prince Osaghae. The brand's clothing lines incorporate motivational messaging and minimalist design elements.

History

Founding to 2024

JYG was founded in 2024 by Prince Osaghae in Benin City, Edo State, Nigeria. The brand launched with a collection combining streetwear elements with minimalist luxury aesthetics.

In 2025, the brand gained attention after it went viral and gained audience when it started trending on TikTok.

The brand has managed to expand across Nigeria. The brand produces contemporary streetwear that has been featured in several fashion publications.

Products and style

JYG produces streetwear and luxury apparel collections. The brand incorporates motivational messaging in its designs, with pieces often featuring minimalist aesthetics and bold typography.

The brand's streetwear line emphasizes what it describes as "the energy of the streets" through graphic tees, hoodies, and casual wear, while its luxury offerings feature clean, minimalist designs.

External links

• – Retail portal for purchases