Journal of Advertising Education

The Journal of Advertising Education is a publication of the Advertising Division of the Association for Education in Journalism and Mass Communication.

Editorial Focus

The Journal of Advertising Education is a peer-reviewed academic journal dedicated to research and commentary on instruction, curriculum and leadership in advertising education. In addition to traditional research, the journal publishes articles and opinion pieces, teaching tips, reports and books/software reviews.

History

The Journal of Advertising Education begins publication under the direction of the Association for Education in Journalism & Mass Communication Advertising Division. [1996]. There have been a total of four editorships, including the late founding editor – Keith Johnson. Mary Alice Shaver edited the journal until 2005 when Pat Rose became editor. Jami Fullerton and Alice Kendrick began their term as co-editors with the Spring 2011 issue (Volume 15, Number 1). The journal has always been self-published by the Advertising Division of the Association for Education in Journalism and Mass Communication.

The Journal of Advertising Education has had articles cited in many other prominent journals including The Journal of Consumer Affairs, The Journal of Marketing Communications, and The Public Relations Journal

Several members of the editorial board of the Journal of Advertising Education have received recognition for their work from the Advertising Division of the Association for Education in Journalism and Mass Communication including Mary Alice Shaver and Bruce Bendinger

Audience

The primary readership of the journal consists of U.S. advertising professors, administrators and mass communication graduate students. Members of the Advertising Division of the Association for Education in Journalism and Mass Communication receive a copy of the journal as a part of their membership.

The American Academy of Advertising and the American Advertising Federation have arranged with the advertising division of AEJMC to post all current issues of the Journal of Advertising Education.

Contributor Information

The Journal of Advertising Education (JAE) is devoted to research and commentary on instruction, curriculum and leadership in advertising education.

The journal invites submissions of:

Research Articles

Preference is given to manuscripts that break new ground, have a theoretical base and/or some form of validation or testing method. Topics include but are not limited to teaching methods, curriculum, accreditation or administration. All research methods will be considered; all papers will be peer reviewed. Extensive artwork, graphs and other such materials will be billed to author at cost.

Length: All manuscripts considered; 4,000-word maximum (about 20 pages) excluding tables and references.

Style: APA.

AdEd Insights

Short articles on the process of educating students. Topics such as ideas for class use, syllabi, assignments and teaching tips. Preference is given to submissions showing how the Insight is executed (how graded, sources of recommendations, trial usage and results).

Length: 3000 words. Insights will be peer reviewed.

Style: APA.

Invited Commentary

Topic suggestions should be submitted to the editor, include a detailed definition of the topic and a suggestion of at least two possible authors to write the commentary. Offers to write a commentary are also accepted. If you wish to write a commentary, please contact the editor first.

Commentary Length: 1,000 – 1,800 words

Book/Software Reviews

Arrangements have been made with publishers so that all reviews will be assigned through the Journal.

Letters to the editor are encouraged. Indicate the letter is written for publication. The editor reserves the right to select and/or edit as needed. Letters not written for publication are also encouraged.

Q&A: Submit topic questions to the editor. Questions should be narrow and detailed; response space is limited. To respond to questions, submit via e-mail. Please limit responses to 200 words.

Review Procedures

Manuscripts are reviewed independently by members of the JAE Editorial Review Board and by ad hoc reviewers chosen by the editor. Typically, three reviewers assess each manuscript; two assess each AdEd Insight. The reviews are double blind – neither authors nor reviewers knows the identity of the others. The evaluations and recommendations of the reviewers guide the editor. It is possible for a manuscript submitted to JAE to be desk rejected by the editor. The most common reason for a desk rejection is that the topic does not apply to education, per se, and/or the topic is not specifically applied to advertising education.

It is the policy of JAE that manuscripts submitted for review must not have been published or be under consideration for publication elsewhere. Note that copyright law prohibits a manuscript from appearing in more than one copyrighted publication. Allowing an article to be published in the Journal of Advertising Education is a guarantee that it has not been nor will be published in any other copyrighted publication. Authors are responsible for obtaining permission to use any material (including advertisements) in their manuscripts that is copyrighted.

Editorial Review Board

Sue Allesandri, Suffolk University

Jim Avery, University of Oklahoma

Beth E. Barnes, University of Kentucky

Fred K. Beard, University of Oklahoma

Richard F. Beltramini, Wayne State University

Bruce Bendinger, Copy Workshop

Courtney C. Bosworth, Radford University

Sheri J. Broyles, University of North Texas

Jason Chambers, University of Illinois, Urbana-Champaign

Hong Cheng, Ohio University

Denise DeLorme, University of Central Florida

Bonnie Drewniany, University of South Carolina

Lisa Duke, University of Florida

Olan Farnall, Texas Tech University

Kim Golombisky, University of South Florida

Robert Gustafson, Ball State University

Frauke Hachtmann, University of Nebraska

Joe Bob Hester, University of North Carolina

Jisu Huh, University of Minnesota

Ken Kim, Oklahoma State University

Lance Kinney, University of Alabama

Dean Krugman, University of Georgia

Jan LeBlanc Wicks, University of Arkansas

Wei Na Lee, University of Texas-Austin

Bobbi Kay Lewis, Oklahoma State University

Carla Lloyd, Syracuse University

Lynda Maddox, George Washington University

Michael Maynard, Temple University

Lori McKinnon, Oklahoma State University

Charles McMellon, Hofstra University

Nancy Mitchell, University of Nebraska

Margaret Morrison, University of Tennessee-Knoxville

Jay Newell, Iowa State University

Daniel Ng, University of Oklahoma

Betty J. Parker, Western Michigan University

Yorgo Pasadeos, University of Alabama

Kartik Pashupati, Research Now, Plano, TX

Padmini Patwardhan, Winthrop University

Joseph Phelps, University of Alabama

James Pokrywczynski, Marquette University

Lance Porter, Louisiana State University

Tom Reichert, University of Georgia

Jef I. Richards, Michigan State University

Brett Robbs, University of Colorado

Marilyn Roberts, Zayed University

Shelly Rodgers, University of Missouri

Patricia Rose, Florida International University

Mark M. Secrist, University of Idaho

Mary Alice Shaver, Jonkoping International School of Business

Kim Sheehan, University of Oregon

Linda Shipley, University of Nebraska

Jan Slater, University of Illinois

John Sweeney, University of North Carolina

Sandra Utt, University of Memphis

Jorge Villegas, University of Illinois, Springfield

Tom Weir, University of South Carolina

Ludmilla Wells, Florida Gulf Coast University

Karen Whitehill King, University of Georgia

Joyce Wolburg, Marquette University

Lara Zwarun, University of Missouri – St. Louis