James Bull (Moving Brands)

James BULL is the co-founder and Creative Director of London and Tokyo based branding agency Moving Brands.

He has worked with many clients and world renowned brands including Nokia Siemens Networks1, Keane (band)2, Vodafone, London College of Fashion and The Body Shop.

A graphic design graduate of Central Saint Martins College of Art and Design, James has a broad appreciation of the creative arts with a special interest in sound – with a particular emphasis on how sound can be used and created for business. As a leader in this field3, he has defined methodologies and strategies for the effective and coherent creation of sonic identities and sonic brand assets. James was recently invited to be on the judging panel at the 2007 Fresh Digital Awards4.

He has also written a number of articles concerning what he sees as the future of branding, and how he believes the worlds of branding and advertising are converging 5 to form one over-arching industry he refers to as 'Brand Storytelling', and the implications of just such a convergence6.

References

  1. http://www.brandrepublic.com/News/637629/Moving-Brands-creates-identity-Nokia-Siemens-Networks/
  2. http://news.independent.co.uk/media/article12125.ece
  3. http://findarticles.com/p/articles/mi_qn4158/is_20060327/ai_n16175901
  4. http://www.freshdigitalawards.co.uk/judges-view.aspx?id=16
  5. http://www.movingbrands.com/pages/home/press?id=41&page=0
  6. http://www.movingbrands.com/pages/home/press?id=43&page=0