Invoca

Invoca is a Software company headquartered in Santa Barbara, California that CREATES software to track and analyze inbound calls.

Platform

Invoca develops inbound call technology that generates phone numbers for telemarketing, then routes and tracks the calls and sales that result. Invoca’s platform includes call attribution, which tracks caller region, call duration, and call recordings. Users can control how calls are routed based on conditions like caller geographic location and whether it’s a new call. The company has also produced surveys of ad efficacy, specifically on "click to call" efficacy. Additionally, the platform data points such as call source, call duration, and if a sale was made. The company also created the Invoca for Salesforce App.

Company overview

Invoca was founded in 2007 in Santa Barbara, California as RingRevenue. The company has about 100 employees, and its CEO is Jason Spievak. It changed its name from RingRevenue to invoca in October 2013. In January 2014 the company raised $20 million in series C financing, with investors including Salesforce.com, putting its total at around $30 million. By July 2014, the platform had helped its users convert about $2.5 billion in revenue from phone calls. The company also has an office in San Francisco.

External links

• Invoca