HealthKart
HealthKart, a part of Bright Lifecare Pvt. Ltd. is an online destination for Dietary supplement and health devices with its head office in Gurgaon, Haryana. Founded by Prashant Tandon and Sameer Maheshwari in 2011, it has grown to become a big online marketplace in the Health care industry in India.
Company Initiatives & Acquisitions
To make a quantum leap in the health and nutrition category, HealthKart announced an agreement with Optimum Nutrition(ON), which is a big premium sports nutrition brand globally. HealthKart became the official suppliers of Optimum Nutrition aiming at benefitting Indian customers looking for authentic and high-quality sports and nutrition products. Now, HealthKart and Optimum Nutrition are jointly committed to deliver authentic products to consumer at their door steps.
The company has launched HealthKartPlus, a generic medicine search engine app, which can help the users to understand their medicines better. Apart from the web portal, HealthKart has also launched its smartphone application for Android, iOS and Windows devices.
HealthKart acquired MadeInHealth in 2012. The acquisition of online fitness and bodybuilding community and supplement store has strengthened HealthKart’s position in the e-health space. This move towards the Fitness, Weight gain, Weight loss categories further helped the company to come up in terms with the changing healthcare world.
See also
- Dietary supplement
- Whey protein