Half United
Half United, also referred to as HU, is an accessories company that gives half of all profits earned to feed people in the United States and other countries around the world. Started by siblings Carmin and Christian Black in 2009, it has grown to become a well-recognized company whose main goal is fighting to end world hunger. Their main point of interest is the recycled bullet necklace, which symbolizes the fight to end hunger. Thousands of meals have been provided to people in countries like Cambodia, Madagascar, Fiji, and the United States of America. Half United partners with Toms shoe company, Pura Vida Bracelets, Nordstrom, and other retailers across a global scale. The Blacks continue to keep their company a small organization by employing a small number of staff and interns. Locally to Wilmington, North Carolina, Half United products can be found at multiple stores as well as the Half United Headquarters Wilmington location itself.
History
Carmin and Christian Black started Half United in 2009 in Wilmington, North Carolina with two hundred dollars and an inspiration set by their parents and by the ideals of Toms. With a pastor and fashion interior designer as parents, the siblings grew up with a passion for giving and creativity. Carmin Black had a job at a local television station, WECT TV-6, when she decided she wanted to intern for TOMS which sent her across the country to share the concept of the one-for-one business model. Due to the knowledge she gained through the internship, Carmin was inspired and able to bring back ideas on how to start a company based on the same model.
Christian Black started a t-shirt company called 1989 but it was never a success. Based on the knowledge of trying to launch a business and the new one-for-one business model, the siblings set off to create an accessories company that would provide for those in need. When Half United first started, Carmin and Christian were not paid and did not make profit from the company. They gave the money made from products away as part of the business model. They kept working and since 2010, they have been able to provide over 115,000 meals to people in need. Profits go to international and local food organizations.
Purpose
The purpose of Half United is to fight hunger across the world by selling products and donating half of all profits to feeding children. Carmin and Christian were inspired by a statistic stating, “925 million people worldwide suffer from hunger” which provided them with a mission to lower that number. They understood that hunger is the number one health risk worldwide leading to malnutrition, disease, and not being able to work effectively due to starvation. The Blacks wanted to put an end to the hunger crisis. The main item they use as the symbol of fighting hunger is recycled bullet casing necklaces. These necklaces are sold all over the United States in small boutiques and larger department stores. HU sells other accessories such as t-shirts, hats, bracelets, and earrings with the same purpose of donating half of the profits made to feed children. Half United has inspired the community where the business is located to take a stand against the hunger crisis by providing to local food banks and by helping the economy of Wilmington, North Carolina. The accessories are all handmade by staff, interns, and volunteers. Supplies, such as the recycled bullet casings, are donated from resources around town, which shows how the town is involved in the business. Seed necklaces are the next project on board for HU. They plan on planting one seed for every necklace bought in gardens in Wilmington as well as gardens globally.
Staff
Half United staff includes a total of seven core members alongside interns and unpaid volunteers:
1. Carmin Black - founder alongside her brother 2. Christian Black - the creative designer and cofounder
3. Caleb Lewis - the head of operations
4. Jenna Bowles - the head of sales that originally started at Half United as an intern, in charge of keeping in contact with retailers
5. Kelly Tapson - involved with the sales department, started as a Half United intern and now makes sure the company is expanding
6. Michael Ussery - in charge of marketing for HU with the mind of an artist trying to find ways to make the company look appealing
7. Sydney Grobowsky - started as an intern and now handles customer care through assembly and delivery
The teams of interns and volunteers help to run HU and keep things running smoothly.
Donations
Half United donates half of all profits to fund meals for children in need. The countries they have helped from 2009 to 2014 have included Haiti, Fiji, Liberia, Cambodia, and the United States. The official meal count on the Half United website states they have provided 113,276 meals since 2010 until October 2014. Some organizations they have donated to include the USA Food Bank of Central and Eastern North Carolina, Cape Fear Volunteer Center, Empowerment Advocates International of Cambodia and Madagascar, and the Northern Christian Training Center of Fiji. The money donated is used for many different ways. It is used for gardens, fish farms, education, and backpack meals. The new project they have started will include planting a seed for each “seed necklace” purchased. They also work with the What If Foundation of Haiti and Vigilant of Hope in Wilmington. Helping in Wilmington, North Carolina helps build the sense of community and also shows how close to home the hunger problem is for the Black siblings.
Retailers
Half United is sold in stores around the United States and from their official website. They range from being sold in small boutiques to large department stores. Nordstrom is one of their biggest retailers as well as Kitson and Barnes & Noble. Because HU was noticed at the Mercedes-Benz Fashion Week show, more orders were placed for accessories. Retail stores are available in 28 different states as well as online. The Half United headquarters can also be visited for purchasing products.