Digital Jungle
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Industry
Digital Marketing
Founded
January, 2011
Founder
Dr. Mathew McDougall
Headquarters
Beijing, CN
Employees
+100
Website
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Digital Jungle Limited
Digital Jungle is a Social Influence Agency head-quartered in Beijing, China with offices around the Asian region. The core business of this Agency focuses on social media management (SMM) providing strategy, planning and execution services across platforms such as Sina Weibo, Tencent Weibo, Twitter & Facebook to Digital Marketing (Search Marketing & Mobile/Community applications).
As more consumer shift to the internet for researching products and discussing their thoughts AbOUT these products, the more the social internet becomes critical in shaping perceptions and opinions. Additionally, the social internet is not one single landscape but many fragmented tribes all interacting and particiapating differently which means that Global and Regional Brands must understand the nuences of the region in which they want to engage with and understand the norms for measuring engagement and online interactions.
Origins
Digital Jungle was formed in early 2011 by Dr. Mathew McDougall after he recognised the changing needs for Western Company's wanting to advertise and marketing in Asia, predominately China.
Services
Digital Jungle provides Search Engine Optimization, Search Engine Marketing, Social Media Analytics, Mobile Marketing, Community development and management services.
Clients overview
The company's list of clients includes: Lexus, Bentley, CoverMore Travel Insurance, CITS, New Zealand Trade & Entreprise, AusTrade, Global Blue, PATA, CYTS, Hawaii Tourism
Offices
Digital Jungle had offices around Asia-Pacific:
Beijing, China (Social HQ)
Hong Kong, China
Shanghai, China
Tokyo, Japan
Sydney, Australia
References
- Bentley Gears up for Chinese Social Media, Marketing Interactive Magazine, 11 April 2012
- Digital Jungle partners with Saatchi Fallon in Tokyo, Saatchi & Saatchi News, 9 February 2012
- Digital Jungle wins over tourism Fiji with Social Media, Pacific Asia Travel Association (PATA), 25 October 2011
- Dr. McDougall's Presentation at Amplify Festival 2011, Marketing Interactive Magazine, 10 June 2011
- Dr. Mathew McDougall, Chinese Social Media Universe, 2nd EDition, March 2012