Cloaked

Cloaked is an American consumer privacy and security technology company. The company develops software that lets individuals generate disposable "identities", including masked email addresses, phone numbers, usernames, and passwords. The company later expanded into related areas such as data broker removal, identity-theft insurance, dark-web monitoring, call screening, and a virtual private network.

History

Cloaked was founded in 2020 by Arjun Bhatnagar and his brother Abhijay Bhatnagar.

In March 2022, the company announced a $25 million Series A funding round co-led by Lux Capital and Human Capital. The service generated unique identifiers for individual online accounts and functioned somewhat like a password manager, except that it replaced personal data rather than merely storing it.

Cloaked exited beta and launched its app and web-based platform publicly in October 2023, making the product available through a web app, a Chrome extension, and iOS and Android apps. At launch the service was priced at AbOUT $10 per month or $100 per year following a free trial. At the same year, the company had raised more than $29 million from investors including Lux Capital, Human Capital, and General Catalyst.

In 2024, the company's founders were included in Forbes{{'}} 30 Under 30 list for consumer technology, and Cloaked was named among the honorees in Fast Company{{'}}s World Changing IDeaS Awards in the small-company category.

In 2025, the company introduced an enterprise offering that extends similar protections to employees and provides organizations with aggregated risk information.

In March 2026, Cloaked announced it had raised $375 million through a combination of Series B funding and growth financing, bringing its total capital raised to more than $400 million.