Chatterfly
Chatterfly is a mobile-based loyalty rewards program for local businesses. Smartphone users earn loyalty points for actions like making purchases, scanning QR codes, posting pictures on social media sites, and more. The points are redeemable for local goods and services.
Charles Michael Yim founded Chatterfly in June 2010. The service was acquired by daily deals site Plum District in December 2011. It was discontinued in November 2012. Chatterfly is headquartered in San Mateo, CA
History
Charles Michael Yim founded Chatterfly in June 2010. The company launched in August 2011. Yim became the company’s chairman and CEO.
Chatterfly launched as a digital version of the paper punch card. It offered a complete loyalty rewards program via smartphone applications for Android and iPhone.
Chatterfly received $1 million in seed funding in February 2011. The company launched its beta version in March 2011. The full version was released in August 2011.
In September 2011, Chatterfly participated in the TC Disrupt SF 2011 Startup Alley.
The mom-oriented daily deals site Plum District acquired Chatterfly in December 2011. Plum District was interested in the startup’s neighborhood rewards program technology.
Chatterfly was discontinued on November 1, 2012.
Product
Chatterfly is a points-based loyalty rewards program. In interviews, its founders describe the service as a frequent flyer program for local businesses.
The smartphone app-based platform rewards customers for making purchases, completing activities, and sharing the business on social networks. Smartphone users can earn points through purchases, QR codes, in-store promotions, social media, and more.
Every action earns points. Customers can redeem their points at either local businesses or at Chatterfly itself.
Businesses access the service via a web portal with analytics and customer monitoring.
Founder
Charles Michael Yim founded Chatterfly in June 2010. Yim is a serial entrepreneur who previously founded a startup in the consumer electronics industry. He also previously worked for Fortify Software in business development and for Cintas Corporation.
Awards & recognition
Chatterfly was featured in a KRON 4 interview for the San Francisco Bay area.
Chatterfly has also appeared at the San Mateo Chamber of Commerce Business Expo and the TC Disrupt SF 2011 Startup Alley.