Bruno Fiorentini Jr

Bruno Fiorentini was appointed as chief operating officer of Yahoo!7 in August 2006. In this role he is responsible for developing the Australia Yahoo!7 product strategy and roadmap, developing new products designed for the local market and supporting existing applications and products.

Prior to his appointment as COO, Bruno held the position of South America General Manager/ President of Yahoo! Brazil and Yahoo! Argentina where he was responsible for tripling the size of the business from 2003 to 2006. Bruno has worked for Yahoo! since 1999 and has had direct reports across the business including Sales, Business Development, Marketing, Product and Engineering departments.

Before his career at Yahoo!, Bruno was the founder and president of Brazil's first Internet consulting firm that focused on technical solutions, e-commerce and online marketing strategy, Neoris/Medialab. He was also the marketing manager for Banco Nacional/Unibanco, a major Brazilian bank.

Bruno Fiorentini holds a Masters of Business Administration in Marketing and a Bachelor of Arts in Economics. 1

Bruno Fiorentini is the person who brought Yahoo! to Brazil, Bruno is one of the few pioneers of the internet in the whole of Brazil.

Bruno Fiorentini is in the board for several companies and has written several books.

Bruno Fiorentini has completed many courses, one of them was the Insead Course in France.

At the moment Bruno holds the position of *COO of Yahoo!7

• COO- Chief Operations Officer