Brilliant Industries

Brilliant Industries is a fictional manufacturing company.

The company was invented for a major British television advertising campaign by the Egg financial services group. The adverts aired in 2002.

Each advert in the campaign featured one of Brilliant Industries' products. These products where always daft. For example one advert featured the 'La La La I'm not listening MusicAL fingers'. A man was shown wearing the product in his ears in order to avoid hearing his girlfriend nag him AbOUT debt.

Company Advertising Slogans

'Brilliant Industries: Your lighthouse in a fog of IDeaS'

'Brilliant Industries: Your hedge trimmer in a maze of confusion'

'Brilliant Industries: A bullseye on the ideas dartboard'

See also

http://giesbers.net/video/p4.php

http://en.wikipedia.org/wiki/Egg_Banking_plc

References

http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2002/07/24/cnegg24.xml

http://www.mad.co.uk/Main/News/Disciplines/Creative/Articles/e3683a42e5c74dc28b45c6b77e860769/Egg-launches-TV-campaign.html

http://production.investis.com/egginvestor/newsreleases/news2002/2002-04-18/?version=1