Brenda Bence

Brenda Bence is an American author, senior executive coach and branding expert.

Bence is the author of several books including Would YOU Want to Work for YOU?, the How YOU are Like Shampoo personal branding book series and Smarter Branding Without Breaking the Bank. Her books have won national and international book awards and have also been sold in more than 15 countries. Four of them have been translated into Mandarin.

Bence is a member of the Global Speakers Federation and the Asia Professional Speakers Association where she holds the highest earned distinction of Certified Speaking Professional (CSP). She is also a member of the International Coach Federation. She has been featured by national media outlets such as Financial Times, LA Times, The Street.com, Kiplinger’s Finance Newsletter, Smart Money, Investor’s Business Daily, Women Entrepreneur, Affluent, Par Excellence, Personal Excellence, and Leadership Excellence among others.

She is the President of Brand Development Associates (BDA) Int'l which she started in 2002. Prior to starting her own business, Bence worked at Procter & Gamble (P&G) in the USA, Europe, and Asia and at Mead Johnson Nutrition (then a Bristol-Myers Squibb company) as Vice President of International Marketing, where she was responsible for the branding and marketing strategy for 46 countries representing all of the markets outside the USA.

Board positions

• Independent Director, Member of the Audit Committee, Goodyear (Thailand) Public Company Ltd. 2005 - 2009
• President Board of Advisors (PBOA), Nebraska Wesleyan University. 2007 - 2013
• Co-Chair of PBOA, Nebraska Wesleyan University, 2010 - 2013
• American Chamber of Commerce of Thailand (AMCHAM) Board of Governors, 2005 - 2008

Awards

• Lincoln Northeast High School Distinguished Alumni, 2013
• Grand Prize Winner - Beach Book Festival Award, New York Book Festival - 2009
• Honorary Doctor of Law Degree, Nebraska Wesleyan University – 2003
• Young Alumni Achievement Award - Nebraska Wesleyan University – 2002
• Brenda Bence and BDA International have been ranked among the top 25 Independent Consultants/Trainers/Coaches in Leadership Excellence’s annual ranking of the top 500 leadership development programs in the world.

Books

• Bence, Brenda (2014) Would YOU Want To Work for YOU? How to Build an Executive Leadership Brand that Inspires Loyalty and Drives Employee Performance, Global Insight Communications, LLC. Pp 200. ISBN 978-0-9825-3535-6.
• Bence, Brenda (2011) Smarter Branding Without Breaking the Bank – Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost. Global Insight Communications, LLC. Pp 168. ISBN 978-0-9825-3533-2.
• Bence, Brenda (2009) How YOU Are Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in any Interview and Secure the Job of Your Dreams. Global Insight Communications, LLC. Pp 280. ISBN 978-0979901058.
• Bence, Brenda (2010) How YOU Are Like Shampoo for College Graduates: The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love. Global Insight Communications, LLC. Pp 280. ISBN 978-0979901096
• Bence, Brenda (2008) How YOU Are Like Shampoo: The Breakthrough Personal Branding System Based on Big-Brand Marketing Methods to Help You Earn More, Do More, and Be More at Work. Global Insight Communications, LLC. Pp 272. ISBN 978-0979901027.

External links

• Brenda Bence Official site
• BDA International