Boost Buddy
Boost Buddy is an Irish supplier of personalised vitamins and minerals (multivitamins) specially targeted to Generation Y. Established in 2013 by Des Swan and John Munnelly, the company is based in Newbridge, Ireland.
History
Boost Buddy ran a 5-week TV advertising campaign in the UK which was broadcast on the Channel 4 network channels, such as Dave, E4, Kiss, Kerrang, Smash, Heat, Music, Box and 4Music.
Health Claims
The health claims made for Boost Buddy dietary supplements comply with the new EU Regulation 432/2012 which became effective on December 14, 2012. From the permitted health claims register Boost Buddy identified nutrients with the same or similar health claims approved by EFSA and combined them into 12 different formulae ('vitamin boosts').
RDAs
Boost Buddy multivitamins comply with the Recommended Daily Allowance (RDA) guidelines so that, no matter what combination of four they choose, customers do not exceed the RDA of any vitamin or mineral.
Packaging
A key element of Boost Buddy's offer is their packaging solution, a fully recyclable pack which Boost Buddy has developed with carton packaging company Chesapeake (Leicester and Nottingham). Boost Buddy pack acts as both a primary pack and transit case for the Boost Buddy range of multivitamins.
Awards
Boost Buddy was named finalist for the Pro-Carton ECMA European Packaging Award for Innovation. Nicorette's Pandora Box was declared winner for this category at a ceremony held in September 2013 at the ECMA Annual Congressin Dubrovnik, Croatia.
In September 2013 Boost Buddy's packaging was nominated for the SupplySide Names Editor's Choice Award 2013, under the category of Packaging Design. The award ceremony will be held at SupplySide West 2013 in November 2013 in Las Vegas.
Sponsorships
Boost Buddy sponsors British surfer Laura Crane and the University of Warwick Basketball Club.