Antony Morato

Established in Italy in 2007, Antony Morato is an international menswear brand owned by Essedi SPA. The brand produces several collections including footwear, bags and leather accessories' collections.

History

The brand was established by brothers Tania, Lello and Giovanni Caldarelli in 2007. Since then Lello Caldarelli has been the President and Creative Director. After an initial distribution limited to Italy, the brand expanded to over 50 countries by 2012. The brand launched with footwear, soon followed by leather accessories, sunglasses, underwear and beachwear. In 2011 Antony Morato undertook a retail expansion that led it to open 30 mono brand stores in Europe, South America and Asia. In September 2011 the brand launched Antony Morato Junior, its kid's clothing, footwear and accessories line. Antony Morato hit € 80 million turnover in 2011, selling over 4 millions units worldwide. Italian Fashion industry publication Pambianco News inserted Antony Morato in 2011's list, Le Quotabili, ranking the top 50 fashion and luxury companies quoted on the Italian Stock Exchange.

Advertising Campaigns

The brand's commercial strategy is linked to its advertising exposure. Antony Morato conceived several campaigns starring top models including Simon Nessman, Marlon Teixeir and Tobias Sorenes. In 2010, Antony Morato's "10 Seconds" TV commercial was aired on Italian television and received the Key Awards international prize in the "Luxury and Beauty" category and received the "Un Giro Avanti" prize in the 24° Grand Prix Pubblicità Italia.

Models

Following is an complete list of models starring Antony Morato's campaigns and promotional intakes:

2008 - Nicolas Figueras
2008 - Oliver Altman
2009 - Negilda Mihai
2009 - Marius Szmolinski
2010 - Simon Nessman
2010 - Arthur Sales
2010 - Luke Worrall
2011 - Cesar Casier
2011 - Marlon Teixeira
2011 - Texas Olson
2011 - Andre Bendtzen
2011 - Pete Bolton
2012 - Tobias Sorensen
2012 - Jeremy Doufur
2012 - Gen Huismans
2012 - Harry Goodwin

Notes

Pambianco News: Le Quotabili 1