Amazingcosmetics
AmazingCosmetics is an American-based cosmetics company founded in 1999 with an initial focus on concealers. The company now produces a range of other cosmetics.
History
AmazingConcealer, the first product from AmazingCosmetics, was developed when friends Lisa Thurman and Sue Katz could not find a satisfactory store-bought concealer.
A then makeup artist Katz was approached by Thurman to start up a cosmetic business together. “When Lisa came to me, I said no one is focusing on concealer,” said Katz, “I was always having trouble with it with my client’s.” Katz and Thurman started Amazing Cosmetics at their kitchen tables in Libertyville in 2000, with $7,000 in seed money.
Soon after the initial launch in 2000, AmazingConcealer was picked up by Bliss Catalog in New York City, followed by Nordstrom coming on as a buyer.
In 2002, Sandy Incardona was brought onto the leadership team to be the Director of Sales and Marketing Worldwide for AmazingCosmetics.
In 2011 the company went global, expanding into Europe and China.
Finances and Operations
According to Libertyville Review, last year (2012) their (AmazingCosmetics) sales increased by over 45% from the previous year and sales are expected to increase over 54% this year (2013).
- Lisa Thurman serves as a Co-Founder/Owner of Amazing Cosmetics
- Sue Katz serves as the COO, Co-Founder/Owner
- Sandy Incardona serves as the Director of Sales and Marketing
Distributors
Major AmazingCosmetics Distributors
- Sephora
- ULTA
- DermStore.com
- SkinStore.com
- QVC UK
Make-up
- AmazingConcealer
Allure Editor's Choice Award Winner, AmazingConcealer, comes in 20 shades. It is waterproof, so it lasts through any situation.
- Velvet Liquid Mineral foundation
10 shades to match many skin tones, it is a translucent mineral foundation. It is oil-free, water resistant and intended to be protective to the skin.
- Anti-Aging Face Primer
Lightweight moisturizer and primer. Including ingredients such as: Cassia Angustifolia, it claims to 'hydrate and protect while smoothing uneven skin texture, leaving the face prepped for makeup application.'