Alex Kesler

Alexander Kesler (born 26 May 1977) is B2B digital marketing expert, and Founder and President of inSegment, Inc., INFUSEmedia Corporation, Let’s Verify, and IT Curated.

Early life

Kesler was born in Moscow, Russia. At 17 years of age his family moved to Boston, MA, United States. In 1996, he graduated from Babson College in Wellesley, Massachusetts with B.Sc. in Entrepreneurship, Marketing, and International Business.

Career

Kesler served as the president of zTrace, Inc. from September 1999 to February 2006, and invented the original concept behind all zAgent-based technology products. He also served as the CEO of the A2 Advisors, Inc. from 2006 to 2008. For the last decade, Kesler has been operating inSegment, a full-service digital marketing agency. He created the trademarked, Conversion Architecture, a methodology proprietary to inSegment, which according to him addresses the needs of every possible user type to increase the likelihood that a website visitor will convert into a lead. In 2016, Alexander was recognized as a top 10 US B2B marketing influencer and in 2017 he was listed as a top contributing content marketer.