AdRoll

AdRoll is a privately held global technology company. It offers advertisers retargeting products for cross-platform, cross-device display advertising. Its marketing platform enables businesses to use their own website data on consumer behavior to create personalized ad campaigns. AdRoll was established in 2007 in San Francisco, CA where it is currently headquartered. Its founding team consists of CEO Aaron Bell, President and CMO Adam Berke, COO and CFO Peter Krivkovich, and CTO Valentino Volonghi. AdRoll has since opened offices in New York, Sydney, and Dublin and has over 450 employees. The company in June 2014 announced it was adding 100 new jobs in an expansion of its Dublin office which when implemented would take the number of people employed to 220 in Dublin, and 540 in total. AdRoll’s mission since birth has been to “take the most advanced display advertising techniques and make them accessible for brands of all sizes.” It currently serves over 15,000 advertisers in over 100 countries.

AdRoll has received $89 million in funding since inception. Its investors include Foundation Capital, IVP, Accel Partners, Merus Capital, GlenMede, Northgate Capital and Peter Thiel. AdRoll has partnered with over 60 advertising exchanges and networks including Google DoubleClick (AdX), Facebook Exchange (FBX), Facebook Website Custom Audiences (WCA), Yahoo, MSN, Twitter, and AppNexus to offer its clients access to 98% of the web.

History

AdRoll was founded in March 2007 in San Francisco, CA. It originally launched as a social advertising network with an objective of helping niche publishers attract advertisers. AdRoll started to gain traction when it shifted into the retargeting space in 2009 with its introduction of the “roundtrip” product. By 2012 AdRoll had onboarded 3,500 advertisers and it opened its second office in New York, New York in February 2013. Four months later it bought Bitdeli, a big data analytics platform. AdRoll’s growing international client base spurred the opening of an EMEA headquarters in Dublin, Ireland in October 2013. AdRoll finalized its second and latest acquisition in SaaS user retention company Userfox in January 2014. Responding to a trend of growing smartphone usage around the globe, AdRoll launched a beta phase mobile offering in February 2014 that allows its advertisers to retarget consumers across different devices. AdRoll opened its fourth office in March 2014 in Sydney, Australia.

Awards and Recognition

  • AdRoll named a Fastest Growing Company by Inc. Magazine (2012 & 2013)
  • AdRoll ranked #80 in Inc. National HirePower Awards (2013)
  • Aaron Bell named Most Promising CEO under 35 by Forbes (2013)
  • AdRoll named a Best Place to Work by San Francisco Business Times (2013 & 2014)
  • Aaron Bell named Entrepreneur of the Year Northern California Finalist by Ernst and Young (2013 &2014)
  • Aaron Bell named Best CEO by San Francisco Business Times' Tech and Innovation Awards (2014)
  • AdRoll named a Best Place to Work in NY Tech by Internet Week New York (2014)