Adgooroo
AdGooroo is a market research company for search engine advertisers. AdGooroo monitors Google, Yahoo, and MSN for paid search, NATURAL rankings, and potential trademark infringement activity. The AdGooroo service is a commercial platform whereby customers pay a monthly service fee to access data reports for the industry vertical.
AdGooroo is of value to internet marketers because it gives them third-party data AbOUT both their own as well as their competitors' search engine activity. This data includes:
- Rankings of all websites in both paid and natural search results
- Lists of competitors' keywords
- Historical ad archive
- Benchmarking of any two companies
- Contribution of search activity to brand awareness
- Metrics indicating level of historical competition (seasonality)
Articles Asserting Significance
AdGooroo is frequently referenced by third-party agency, analysts, and media outlets. Some recent mentions include:
- "Study: Edwards Search Campaign Lacks Efficiency, McCain's Is Strong"
- "Search Engine Marketing Vendors"
- "The Future of Search Engine Marketing & Technology"
- "Tools for Benchmarketing a Search Campaign"
- "Search Insider Summit - Competitive Intelligence"
Products
- SEM Insight - Provides marketing data for paid search for any vertical
- Natural Rankings Monitoring - Provides similar data for organic search results
- Trademark Monitoring - Generates reports of potentially infringing activity for trademarks
Customers
AdGooroo has over 400 customers consisting primarily of large agencies and advertisers, including:
- 24/7 Real Media
- Double Click / Performics
- CoreMetrics
- Icrossing
- LinkShare
- MSN
- Starcom / SMG Search
- Southwest Vacations
- Target
- Turtle Wax
Awards
- 2007 ITA City Lights "Newcomer of the Year" nomination.
- 2004 Development grant awarded by Chicago Entrepreneurial Center
- 2004 Entrepreneur of the month award to founder, Richard Stokes
See also
Competitors in the internet market research space include Hitwise and Trellian.