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Schway is a rich media web application that enables people to interact with fashion products. It offers a series of interactive touchpoints on the user's screen to catch the attention and produce a positive response.
Schway is delivered as an account-managed, outfit configuration service to fashion designers, brands, boutiques, online magazines and blogs to improve the online shopping experience through engagement and creativity.
The user experience design provides an active participation between consumers and brands by enabling consumers to model, arrange, save and purchase complete outfits, allowing well-informed and accurate purchasing decisions. Brands receive data reports of consumer behaviour, specifically regarding pre purchase decision-making.
Features include an intelligent layering process, automatic updating and scaling, creating and saving of favourite combinations; recommendations from stylists, zoom, rotate and undo functions as well as the most popular user-generated content and in-built messaging.
History
Schway Ltd, formerly the Creative Collective, was incorporated in UK in November 2005.
In April 2009, the company notably received a position in the Online Fashion 100 list. "A list of inspirational, interesting and influential people in the online fashion industry."
The concept of the application owes much to the popular pastime of cutting paper images of garments to dress a paper mannequin - paper dolls. Using Web 2.0 technology, the company has created a commercial version of this activity and made it available to fashion retailers, publishers and end users.
Structure
The Schway web application is structured as a multitier application. A GUI is the first tier, an engine using dynamic Web content technology is the middle tier and a database is the third tier. The GUI or Web browser sends requests to the middle tier, which services them by making queries and updates against the database, generating a user interface.
Written using Adobe Creative Suite 3 (CS3), point and click product assortment intelligence is used (as opposed to drag and drop) in real-time, enhancing the user experience and engaging consumers in a more immediate and interactive experience.
The database uses a MySQL engine and is coded in SQL. Communications between the application and database is in PHP5 and XML formats
Data capture
Engagement metrics are recorded according to key brand touch-points such as interaction rates, install rates and clicks through to product information as well as:
*dwell time
*number of items viewed
*item types and colours viewed
*percentage of items viewed
*percentage of items saved
*number of items posted online
*most popular user generated combinations of items
This data is reported by:
*time period
*financial period
*fashion season
*retailer

 

Biography

Born David E Long but known to the musical world of Hip Hop as David E Beats, this 20-year-old music genius is now creating a name for himself. As a child, he grew up in one of Washington D.C roughest neighborhood. Although he lived in a single-parent home, he made sure to stay out of trouble.

He started to develop an interest in Hip Hop music at the age of 15, when he bought his first Rap CD ever ''The Blueprint- Jay Z''. He developed a knack for putting words together and soon started to rap, getting on the scene and battled other rappers.

 At 17, his interests turned more to the production side. He received more than 9000 plays on his Myspace music page in only 2 months. One of his beats ''So Paranoid'' on soundclick.com hit the 2 on all the charts with like 30 000 hits. He has over 500 beats that he describes as  versatile, passionate and really catchy. This maverick, music-maven producer is continuing to build a hefty catalogue.

His work has been credited for (New York Rap artist) JUMZ single ''Pressure'' for his upcoming LP ''Back From 95'', Aerias from Chicago for the single''Halfway to heaven'' that he performed all over the US, and Ohio-based rapper Dominique Larue for her single ''Toast to the Nightlife''. He also works with indie artists on a regular basis.

Inspired by the likes of Swizz Beats, Mad Lib, Fefe Dobson, and The Decemberist, David E beats is far from being a one-dimensional producer. He has been diligently working hard for the past year to break through the music industry. Those who have followed his path know that his interest in exploring new productions keeps on growing.
 

Press

David E Beats music garnered very positive reviews with features on AllHipHop, OnSmash and WorldstarHipHop; just to name a few. Additionally, the song '' Doing My Job'' that he produced for Lyriciss was featured on URB Mag's Next 1000 contest.

Interviews

http://candicenicoleinthecity.com/2009/04/candice-nicole-in-the-city-presents-producers-spotlight-feat-david-e-beats

http://voiceofthemetro.com/2008/04/21/votm-interviews-david-e-beats/

Mixtapes

David E Beats Boulevard (2009)

Phil Elmore is a technical writer, columnist, and freelance author based in the United States. He writes a weekly technology column for WorldNetDaily. One of Paladin Press' writers and a regular contributor to a number of online and print publications, Elmore is probably best known for his online magazine The Martialist. While he did not coin or define the term martialism, he promotes it actively as what he characterizes as a "philosophy of dynamic, assertive living," adherents to which "possess and use" a "combative mindset" that constitutes "a mental outlook that accepts the reality of violence and leaves aware and prepared for it." This interpretation of the term, which Elmore further admits has been characterized as an attitude of "total aggression" Elmore's opinions about self-protection and associated politics are controversial. For example, he has claimed that Mixed Martial Arts are not primarily self-defense training, that those on the political left and those who support gun control cannot truly practice martial arts in a self-defense context or legitimately be considered martial artists, that criminal profiling does not violate civil rights, and that the United States Army's FM 3-25.150 field manual is not appropriate as a hand-to-hand manual for combat troops.
Martial arts experience
Thanks in part to controversy over his opinions, Elmore is a frequent topic of discussion at online martial arts forums and boards. As a martial arts personality, he has been criticized for lacking instructor-level ranking (a black belt or equivalent in any recognized martial art), military training, or law enforcement experience. How, his critics ask, can one presume to speak with authority on the martial arts and self-defense without these credentials? Elmore has responded publicly to this criticism by stating that he has never had nor claimed to have had such credentials. He and his adherents consider this documentation irrelevant to practical, pragmatic self-defense instruction.
According to Elmore, he has attended a series of schools and studied under several different teachers (both traditional and nontraditional) in the course of what he describes as "a decade and a half in the martial arts". Elmore studies two recognized martial arts: Liu Seong Gung Fu and Jun Fan/Jeet Kune Do. He has publicly claimed no rank in Jun Fan/Jeet Kune Do either, but on on 23 March 2009, Elmore announced that he had received the rank of black belt in Liu Seong Gung Fu.
Self-defense instruction
Whether Phil Elmore should be recognized and classified as a self-defense instructor is unclear according to Elmore's own statements. Until recently he has said that he has no official credentials supporting status as an instructor, but the book is similarly disclaimed. Elmore is recognized by no known martial governing organization, but the membership of and participation at his e-zine's online discussion forum implies a following of some kind.
Published work
Elmore's work includes self-published fiction and non-fiction, online and print periodicals as well as material published by Paladin Press
Books
* Demon Lord (ISBN 1-59113-338-6)
* Shorthand Empty Hand (ISBN 1-59113-721-7)
* Warriors: On Living with Courage, Discipline, and Honor (ISBN 1-58160-454-8)
* Flashlight Fighting (ISBN 1-58160-502-1)
* Mechanical War (ISBN 1-59113-944-9)
* Street Sword: Practical Use of the Long Blade (ISBN 1-58160-598-6)
Periodical contributions
* Concealed Carry Magazine
* The Journal of Modern Combatives
* The Electronic Journal of Martial Arts and Sciences
* Filipino Martial Arts Digest