The Kurashiki NET Program is a program run by the Municipal Board of Education (BOE) in Kurashiki, Okayama, Japan, which places foreigners in Kurashiki junior high and elementary schools. Kurashiki received permission from the central government to have non-Japanese teachers teach solo lessons in schools. Thus the Board of Education places non-Japanese teachers in junior high schools and elementary schools to teach English to the students. Teachers have come from all over the world, including some countries where English is not the native language, such as France, Panama, Philippines, and Korea. As of July 2008, the NET program manager is Michael Langford.
Program history
The program began in 1987 with just one teacher visiting each of the 23 junior high schools in the district. With encouragement from the community and schools, the program has grown continuously. Originally, the program hired almost exclusively through its sister city relationships (Kansas City, United States and Christchurch, New Zealand). However, in 2002, hiring began within Japan in an effort to increase the diversity of teachers. Native teachers also began being placed in elementary schools in 2002.
In 2005, the program recruited an additional 10 teachers and saw the introduction of 'solo' lessons by native English teachers in junior high schools. As of 2006, the Kurashiki Municipal Board of Education is the only public school board in Japan to endow its foreign teachers with provisional prefectural teaching licenses.
In 2006, an additional eight participants were added to the program, bringing the total to 42.
In 2008, the program was unable to hire enough teachers, and the program has shrunk in size to 30 participants. The remaining slots have been filled by Interac teachers on temporary contracts.
Participants
There are 30 participants in the program for 2008. This is a decrease from the 42 teachers that were in the program the previous year. The program has one teacher from South Africa, three from the Philippines, one from Ireland, one from Scotland, one from Venezuela, two from New Zealand, two from Australia, one from England, four from Canada, and the rest (fourteen) from the USA.
Program history
The program began in 1987 with just one teacher visiting each of the 23 junior high schools in the district. With encouragement from the community and schools, the program has grown continuously. Originally, the program hired almost exclusively through its sister city relationships (Kansas City, United States and Christchurch, New Zealand). However, in 2002, hiring began within Japan in an effort to increase the diversity of teachers. Native teachers also began being placed in elementary schools in 2002.
In 2005, the program recruited an additional 10 teachers and saw the introduction of 'solo' lessons by native English teachers in junior high schools. As of 2006, the Kurashiki Municipal Board of Education is the only public school board in Japan to endow its foreign teachers with provisional prefectural teaching licenses.
In 2006, an additional eight participants were added to the program, bringing the total to 42.
In 2008, the program was unable to hire enough teachers, and the program has shrunk in size to 30 participants. The remaining slots have been filled by Interac teachers on temporary contracts.
Participants
There are 30 participants in the program for 2008. This is a decrease from the 42 teachers that were in the program the previous year. The program has one teacher from South Africa, three from the Philippines, one from Ireland, one from Scotland, one from Venezuela, two from New Zealand, two from Australia, one from England, four from Canada, and the rest (fourteen) from the USA.
Introduction
The word esoteric means “understood by or meant for only the select few who have special knowledge or interest .”Therefore, esoteric forms of persuasion deal with persuasion methods that only a limited amount of people know the effects of. In “Persuasion, Social Science, and Compliance Gaining”, Robert H. Gass breaks esoteric forms of persuasion down into 3 seperate categories - subliminal persuasion, music as persuasion, and the role of smell in persuasion.
Subliminal Persuasion
Subliminal means “existing or operating below the threshold of consciousness.” “The word subliminal literally means “beneath a limen” (sensory threshold). This is derived from the Latin words sub, meaning under, and limen, meaning threshold.”
Origin
Subliminal messaging got its start in a movie theater in Fort Lee, New Jersey, in 1957. James M. Vicary conducted a study that consisted of “showing movies while at the same time projecting the words “eat popcorn” and drink Coca-Cola” on the screen for 1/3,000 of a second.” He claimed that the sells of popcorn and sodas increased because of his tactic
Types of Subliminal Messages
Gass’s textbook breaks subliminal messages into four sub-categories:
Embedding
Embedding is a form of subliminal messaging where images are buried or hidden within an advertisement. Brian Wilson Key gave an example of embedding in his book Media Sexploitation. Key claimed that Ritz crackers baked the word “sex” onto the crackers to subliminally appeal to the consumers.
Subliminal Priming
As explained in Ortigue’s article, subliminal priming is when an image or message is flashed so quickly that it doesn’t register with humans on a conscious level. This is what James M. Vicary used when he flashed phrases on the screen at the movie theater.
Sub-Audible Messages
John R. Vokey described sub-audible messages as being an audible message that is usually hard to hear or near impossible to hear because it is masked, usually with music. Vokey claims that although the recipient isn’t aware of the message they are receiving, it can still have an impact on them.
Backmasking
Backmasking (also known as backward masking) is a recording technique in which a sound or message is recorded backward onto a track that is meant to be played forward. Backmasking is a deliberate process, whereas a message found through phonetic reversal may be unintentional.” Many songs are said to have backward masked phrases in them. The song that seems to receive the most attention concerning backward masking is Led Zeppelin’s “Stairway to Heaven.”
Misconceptions about Subliminal Messages
Most people have misunderstandings concerning subliminal messages. Many consumers believe that subliminal messages are omnipresent in advertising and that they are also a highly effective way to persuade someone. However, John Bargh argues that not only are subliminal messages ineffective, but they are rare. Bargh only gave credit to the Microsoft and Reebok companies for using subliminal messaging.
Music as Persuasion
Music is an additional way to influence consumers to remember your product. That is why almost fifty percent of all television and radio commercials include some form of song. Prime time commercials are even more likely to have music associated with their advertisement, with the number jumping to over two thirds of the commercials having a melody or tune in them .
Music can persuade via either the central or the peripheral route. If the music has lyrics to it, and is the main focal point of the commercial, like an advertising jingle, the listener is more likely to cognitively think and process the words, which would result use the central route for persuasion. Other times, however, if music is simply a background noise, it will involve less cognitive activity and can be processed through the peripheral route.
Music as a Memory Recall
Having a tune or jingle for an advertisement truly does help listeners to recall your advertisement later on. This can be seen in a study conducted by Richard Yalch. In his experiment, Yalch presented his participants with 20 advertisement slogans. 10 of the slogans had a jingle associated with them, while the other 10 slogans did not. The research participants were overwhelmingly able to recall the slogans of the commercials that had jingles over those that did not have jingles or tunes associated with the product’s name.
Mere Exposure Hypothesis
Zajonc came up with the “mere exposure hypothesis”, which simply says that a simple exposure to a stimulus increases a liking for that particular stimulus. Zajonc’s “mere exposure hypothesis” also applies to tunes and jingles associated with an advertisement. If a popular song is placed on a popular advertisement, then it will create a liking for the product. However, if the song becomes over-played, and it is still associated with the product, then it will create a negative effect on the likability of the product. Hargreaves calls this the inverted-U function.
Music’s Influence on Shopping
Background shopping music can also play a vital role in the persuasion process. Ronald Milliman carried out an experiment to see what the effects were concerning the relationship between the tempo of the background music, and the consumer’s behavior. In his research, he discovered that the faster the tempo, the faster the consumer shopped, which resulted in the purchasing of fewer items. When music with a slower tempo was played, the consumers would shop slower, spending more time in the store, resulting in more purchases being made.
Another experiment was done by Bruce Lammers. Lammers determined that the amount of food purchased in a restaurant was greater when the background music was quiet, rather than loud. Lammers took his experiment to the next step. He also determined that the genre of music was irreverent, assuming it was either soft rock or classical.
In The Workplace
Research was done to see how background music would impact performance in the workplace. It was discovered that workers in a slow-tempo setting (music played at a rate of 60 beats per minute) were less productive than those exposed to an up-tempo (music played at a rate of 120 beats per minute) background music.
The Role of Smell in Persuasion
The term aroma-chology was coined in 1989 by the Fragrance Foundation and the Sense of Smell Institute. Aroma-chology is the “study of the influence of odors on behavior.” Aromas and scents have the ability to influence people’s moods, and even alter their emotions toward a specific stimulus.
In an experiment done by Hanisch, participants had a spider dangled by their face. Throughout the experiment, the aromas changed. Part of the time the participants were introduced to a pleasant, unfamiliar scent. Other times, the air was odorless. Hanisch discovered that when the pleasant aroma was in the air, the participants were more comfortable to have the spider closer to their face than when the air was odorless.
Different Effects of Particular Scents
Some aromas are known to have more calming effects than others. The smell of heliotropin (which smells like baby powder) has a relaxing effect. However, lavender and chamomile are probably known for having the most calming scents.
For an awaking effect, try citrus scents. The smell of citrus fruits, such as lemons, limes, and oranges, will enhance energy and boost mood.
Aromas and Work Production
How do aromas effect work production? In an experiment by Baron and Bronfen, students were asked to solve word problems. Some of the students were placed into odor-free rooms, while others were positioned in pleasant-smelling rooms. The results of this experiment were that the students placed in the pleasant smelling rooms completed more word problems.
Aromas and Consumers
It’s not uncommon to run across ambient odors in retail stores. In fact, using aromas is a smart way for a retailer to appeal to customers. “The sense of smell is far more important than anyone had previously realized.” Rental car businesses have recently discovered that a fresh scent in a vehicle is a way to achieve customer loyalty. If a retail store has pleasant aromas in the air, chances are that their customers will be in a better mood.
Hirsch decided to leave the retail stores alone and try pleasant aroma theory at casinos. Here Hirsh noted that gamblers in pleasant scented casino rooms put a significant more amount of money into the machines.
The word esoteric means “understood by or meant for only the select few who have special knowledge or interest .”Therefore, esoteric forms of persuasion deal with persuasion methods that only a limited amount of people know the effects of. In “Persuasion, Social Science, and Compliance Gaining”, Robert H. Gass breaks esoteric forms of persuasion down into 3 seperate categories - subliminal persuasion, music as persuasion, and the role of smell in persuasion.
Subliminal Persuasion
Subliminal means “existing or operating below the threshold of consciousness.” “The word subliminal literally means “beneath a limen” (sensory threshold). This is derived from the Latin words sub, meaning under, and limen, meaning threshold.”
Origin
Subliminal messaging got its start in a movie theater in Fort Lee, New Jersey, in 1957. James M. Vicary conducted a study that consisted of “showing movies while at the same time projecting the words “eat popcorn” and drink Coca-Cola” on the screen for 1/3,000 of a second.” He claimed that the sells of popcorn and sodas increased because of his tactic
Types of Subliminal Messages
Gass’s textbook breaks subliminal messages into four sub-categories:
Embedding
Embedding is a form of subliminal messaging where images are buried or hidden within an advertisement. Brian Wilson Key gave an example of embedding in his book Media Sexploitation. Key claimed that Ritz crackers baked the word “sex” onto the crackers to subliminally appeal to the consumers.
Subliminal Priming
As explained in Ortigue’s article, subliminal priming is when an image or message is flashed so quickly that it doesn’t register with humans on a conscious level. This is what James M. Vicary used when he flashed phrases on the screen at the movie theater.
Sub-Audible Messages
John R. Vokey described sub-audible messages as being an audible message that is usually hard to hear or near impossible to hear because it is masked, usually with music. Vokey claims that although the recipient isn’t aware of the message they are receiving, it can still have an impact on them.
Backmasking
Backmasking (also known as backward masking) is a recording technique in which a sound or message is recorded backward onto a track that is meant to be played forward. Backmasking is a deliberate process, whereas a message found through phonetic reversal may be unintentional.” Many songs are said to have backward masked phrases in them. The song that seems to receive the most attention concerning backward masking is Led Zeppelin’s “Stairway to Heaven.”
Misconceptions about Subliminal Messages
Most people have misunderstandings concerning subliminal messages. Many consumers believe that subliminal messages are omnipresent in advertising and that they are also a highly effective way to persuade someone. However, John Bargh argues that not only are subliminal messages ineffective, but they are rare. Bargh only gave credit to the Microsoft and Reebok companies for using subliminal messaging.
Music as Persuasion
Music is an additional way to influence consumers to remember your product. That is why almost fifty percent of all television and radio commercials include some form of song. Prime time commercials are even more likely to have music associated with their advertisement, with the number jumping to over two thirds of the commercials having a melody or tune in them .
Music can persuade via either the central or the peripheral route. If the music has lyrics to it, and is the main focal point of the commercial, like an advertising jingle, the listener is more likely to cognitively think and process the words, which would result use the central route for persuasion. Other times, however, if music is simply a background noise, it will involve less cognitive activity and can be processed through the peripheral route.
Music as a Memory Recall
Having a tune or jingle for an advertisement truly does help listeners to recall your advertisement later on. This can be seen in a study conducted by Richard Yalch. In his experiment, Yalch presented his participants with 20 advertisement slogans. 10 of the slogans had a jingle associated with them, while the other 10 slogans did not. The research participants were overwhelmingly able to recall the slogans of the commercials that had jingles over those that did not have jingles or tunes associated with the product’s name.
Mere Exposure Hypothesis
Zajonc came up with the “mere exposure hypothesis”, which simply says that a simple exposure to a stimulus increases a liking for that particular stimulus. Zajonc’s “mere exposure hypothesis” also applies to tunes and jingles associated with an advertisement. If a popular song is placed on a popular advertisement, then it will create a liking for the product. However, if the song becomes over-played, and it is still associated with the product, then it will create a negative effect on the likability of the product. Hargreaves calls this the inverted-U function.
Music’s Influence on Shopping
Background shopping music can also play a vital role in the persuasion process. Ronald Milliman carried out an experiment to see what the effects were concerning the relationship between the tempo of the background music, and the consumer’s behavior. In his research, he discovered that the faster the tempo, the faster the consumer shopped, which resulted in the purchasing of fewer items. When music with a slower tempo was played, the consumers would shop slower, spending more time in the store, resulting in more purchases being made.
Another experiment was done by Bruce Lammers. Lammers determined that the amount of food purchased in a restaurant was greater when the background music was quiet, rather than loud. Lammers took his experiment to the next step. He also determined that the genre of music was irreverent, assuming it was either soft rock or classical.
In The Workplace
Research was done to see how background music would impact performance in the workplace. It was discovered that workers in a slow-tempo setting (music played at a rate of 60 beats per minute) were less productive than those exposed to an up-tempo (music played at a rate of 120 beats per minute) background music.
The Role of Smell in Persuasion
The term aroma-chology was coined in 1989 by the Fragrance Foundation and the Sense of Smell Institute. Aroma-chology is the “study of the influence of odors on behavior.” Aromas and scents have the ability to influence people’s moods, and even alter their emotions toward a specific stimulus.
In an experiment done by Hanisch, participants had a spider dangled by their face. Throughout the experiment, the aromas changed. Part of the time the participants were introduced to a pleasant, unfamiliar scent. Other times, the air was odorless. Hanisch discovered that when the pleasant aroma was in the air, the participants were more comfortable to have the spider closer to their face than when the air was odorless.
Different Effects of Particular Scents
Some aromas are known to have more calming effects than others. The smell of heliotropin (which smells like baby powder) has a relaxing effect. However, lavender and chamomile are probably known for having the most calming scents.
For an awaking effect, try citrus scents. The smell of citrus fruits, such as lemons, limes, and oranges, will enhance energy and boost mood.
Aromas and Work Production
How do aromas effect work production? In an experiment by Baron and Bronfen, students were asked to solve word problems. Some of the students were placed into odor-free rooms, while others were positioned in pleasant-smelling rooms. The results of this experiment were that the students placed in the pleasant smelling rooms completed more word problems.
Aromas and Consumers
It’s not uncommon to run across ambient odors in retail stores. In fact, using aromas is a smart way for a retailer to appeal to customers. “The sense of smell is far more important than anyone had previously realized.” Rental car businesses have recently discovered that a fresh scent in a vehicle is a way to achieve customer loyalty. If a retail store has pleasant aromas in the air, chances are that their customers will be in a better mood.
Hirsch decided to leave the retail stores alone and try pleasant aroma theory at casinos. Here Hirsh noted that gamblers in pleasant scented casino rooms put a significant more amount of money into the machines.
ClueNet is a non-profit community who provide free unix-based services. These services include shell accounts, email accounts, IPv6 tunnels, and a community with which to chat named ClueIRC. ClueNet is run by some of the ex-admins of the now dis-banded community of shell providers, ShellsNet.
ClueNet is an online gathering point for users of Unix-like operating systems to gather with other users of Unix-like operating systems. One of the things unique to this community is that they promote correct grammar and spelling. In fact, one of the prerequisites to getting an account on the ClueNet servers is using correct grammar and spelling.
It is to be noted that ClueNet has very high standards and a zero-tolerance policy for lamers or script kiddies. ClueNet promotes a form of chatting called "Clueful Chatting". Clueful Chatting is the method of typing in proper English, and not using protocols such as "leet" or the practice of adding improper suffixes like "z" or "0rz."
Services
ClueNet has 3 notable free services, available to all users who follow the "Clueful Chatting" guidelines and have attained a number of points for chatting while following those guidelines.
ClueShells
ClueShells, part of ClueNet, provides Linux shell accounts. ClueShells is a merge of two previous notable shell providers: Chules.net and EvilShells (also known as C&H Services).
ClueMail
ClueMail, another part of ClueNet, provides email accounts.
ClueTun
ClueTun, yet another part of ClueNet, provides IPv6 tunnels.
ClueNet is an online gathering point for users of Unix-like operating systems to gather with other users of Unix-like operating systems. One of the things unique to this community is that they promote correct grammar and spelling. In fact, one of the prerequisites to getting an account on the ClueNet servers is using correct grammar and spelling.
It is to be noted that ClueNet has very high standards and a zero-tolerance policy for lamers or script kiddies. ClueNet promotes a form of chatting called "Clueful Chatting". Clueful Chatting is the method of typing in proper English, and not using protocols such as "leet" or the practice of adding improper suffixes like "z" or "0rz."
Services
ClueNet has 3 notable free services, available to all users who follow the "Clueful Chatting" guidelines and have attained a number of points for chatting while following those guidelines.
ClueShells
ClueShells, part of ClueNet, provides Linux shell accounts. ClueShells is a merge of two previous notable shell providers: Chules.net and EvilShells (also known as C&H Services).
ClueMail
ClueMail, another part of ClueNet, provides email accounts.
ClueTun
ClueTun, yet another part of ClueNet, provides IPv6 tunnels.
About
Mark Busse MGDC was born in Winkler, Manitoba on April 26, 1969 and is a Canadian graphic designer and educator.
Busse was educated in fine arts, business management and design at the University of British Columbia and Trinity Western University.
In 1997 Busse co-founded the Canadian design firm Industrial Brand Creative with Ben Garfinkel in Vancouver, British Columbia, Canada. From 1992 - 2000 Busse was a senior member of the production management team at Hemlock Printers.
As IBC’s Design Director, Busse's clients have included Molson Breweries, Telus, UBC, Future Shop, Ledalite, Granville Island Brewery, Fraser Valley Regional Library, Best Buy, Nokia, Toyota, TWU, Hemlock Printers, CMHC and Henriquez Architects.
Awards and Recognition
Industrial Brand Creative's branding, print and interactive design work has been recognized by How Magazine, Applied Arts, Lotus Awards, Graphics Exchange, Potlatch, Portfolios.com and International Gallery of Superb Printing.
Leadership
In 2004, Busse was elected to the board of the BC Chapter of the Society of Graphic Designers of Canada. He was also Co-Chair of the 2008 Graphex Canadian National Design Awards, sat on the GDC National Web Committee and was an active member of ACM SIGGRAPH Vancouver, serving as a contributing editor for their magazine.
In 2007, Busse wrote a blog article I Am Not a Graphic Designer, that challenged his industry to re-examine the professional title Graphic Designer, suggesting it was time to adopt a new, broader term Communication Design. After presenting his case to the GDC National AGM in Montreal, a national sub-committee was formed to investigate the issue further.
In 2006 Busse was invited to be on the advisory board of Common Ground - an international initiative merging new media, art and philanthropy to focus attention on environmental projects worldwide.
Busse has been invited to speak and sit on panel discussions at various design and graphic arts conferences, serve as a design judge and external examiner, and was featured in the documentary "Branding and the Human Billboard" by filmmaker Sofie Rousmaniere.
Recent Career and Personal Life
Busse was invited by the President of Prografica to submit a poster design to be included in an exhibit at Icograda's World Design Congress "Design/Culture 2007" in Havana, Cuba in October, 2007.
He regularly donated his time to lead a team in Canstruction, an international design/build competition benefiting local food banks as well as volunteering design and other services for The Compassion Project, Room To Read, Shalom BC and various other charities.
Busse is a passionate cook and food lover and lives with his wife Andrea and blind dog Charlie in the Commercial Drive area of Vancouver, British Columbia, Canada.
Selected Articles and Interviews
* "CBC Radio interview" (English) with Mark Busse about documentary film Helvetica (2007)
* 2007 Article I Am Not a Graphic Designer that spawned debate over the title "Graphic Designer"
* 2006 New design competition guidelines adopted by VANOC 2010 Olympics planning committee [http://www.gdc.net/regions/bc_mainland.php?id43&press1&draw_column=2:3:2 VANOC 2010 Mascot RFP]
* 2006 Thoughts on Icograda's Seattle Design Week Between The Lines
* Interview in documentary film Branding and the Human Billboard by filmmaker Sofie Rousmaniere (2005).
* Article about design innovation for I Have An Idea [http://www.ihaveanidea.org/articles/archives/258-INNOVATION-THROWING-DESIGN-RULES-OUT-THE-WINDOW.html Throwing Design Rules Out the Window (2005)]
* In 2002 Industrial Brand Creative launched the design and culture blog We're Not Wired Right.
External links
* [http://www.gdc.net/for_business/find_designer.php?find_control3&id100042&draw_column=2:4:2/ GDC: Mark Busse]
* [http://www.vfs.com/faculty.php?id13&staff_id717/ VFS Faculty: Mark Busse]
* Industrial Brand Creative Inc. Busse's Vancouver-based design studio
* ACM SIGGRAPH ACM SIGGRAPH (Special Interest Group for Computer Graphics) Vancouver Chapter
* Graphex Graphex 2008 Canadian National Design Awards
* Common Ground Common Ground advisory committee
Mark Busse MGDC was born in Winkler, Manitoba on April 26, 1969 and is a Canadian graphic designer and educator.
Busse was educated in fine arts, business management and design at the University of British Columbia and Trinity Western University.
In 1997 Busse co-founded the Canadian design firm Industrial Brand Creative with Ben Garfinkel in Vancouver, British Columbia, Canada. From 1992 - 2000 Busse was a senior member of the production management team at Hemlock Printers.
As IBC’s Design Director, Busse's clients have included Molson Breweries, Telus, UBC, Future Shop, Ledalite, Granville Island Brewery, Fraser Valley Regional Library, Best Buy, Nokia, Toyota, TWU, Hemlock Printers, CMHC and Henriquez Architects.
Awards and Recognition
Industrial Brand Creative's branding, print and interactive design work has been recognized by How Magazine, Applied Arts, Lotus Awards, Graphics Exchange, Potlatch, Portfolios.com and International Gallery of Superb Printing.
Leadership
In 2004, Busse was elected to the board of the BC Chapter of the Society of Graphic Designers of Canada. He was also Co-Chair of the 2008 Graphex Canadian National Design Awards, sat on the GDC National Web Committee and was an active member of ACM SIGGRAPH Vancouver
In 2007, Busse wrote a blog article I Am Not a Graphic Designer, that challenged his industry to re-examine the professional title Graphic Designer, suggesting it was time to adopt a new, broader term Communication Design. After presenting his case to the GDC National AGM in Montreal, a national sub-committee was formed to investigate the issue further.
In 2006 Busse was invited to be on the advisory board of Common Ground - an international initiative merging new media, art and philanthropy to focus attention on environmental projects worldwide.
Busse has been invited to speak and sit on panel discussions at various design and graphic arts conferences, serve as a design judge and external examiner, and was featured in the documentary "Branding and the Human Billboard" by filmmaker Sofie Rousmaniere.
Recent Career and Personal Life
Busse was invited by the President of Prografica to submit a poster design to be included in an exhibit at Icograda's World Design Congress "Design/Culture 2007" in Havana, Cuba in October, 2007.
He regularly donated his time to lead a team in Canstruction, an international design/build competition benefiting local food banks as well as volunteering design and other services for The Compassion Project, Room To Read, Shalom BC and various other charities.
Busse is a passionate cook and food lover and lives with his wife Andrea and blind dog Charlie in the Commercial Drive area of Vancouver, British Columbia, Canada.
Selected Articles and Interviews
* "CBC Radio interview" (English) with Mark Busse about documentary film Helvetica (2007)
* 2007 Article I Am Not a Graphic Designer that spawned debate over the title "Graphic Designer"
* 2006 New design competition guidelines adopted by VANOC 2010 Olympics planning committee [http://www.gdc.net/regions/bc_mainland.php?id43&press1&draw_column=2:3:2 VANOC 2010 Mascot RFP]
* 2006 Thoughts on Icograda's Seattle Design Week Between The Lines
* Interview in documentary film Branding and the Human Billboard by filmmaker Sofie Rousmaniere (2005).
* Article about design innovation for I Have An Idea [http://www.ihaveanidea.org/articles/archives/258-INNOVATION-THROWING-DESIGN-RULES-OUT-THE-WINDOW.html Throwing Design Rules Out the Window (2005)]
* In 2002 Industrial Brand Creative launched the design and culture blog We're Not Wired Right.
External links
* [http://www.gdc.net/for_business/find_designer.php?find_control3&id100042&draw_column=2:4:2/ GDC: Mark Busse]
* [http://www.vfs.com/faculty.php?id13&staff_id717/ VFS Faculty: Mark Busse]
* Industrial Brand Creative Inc. Busse's Vancouver-based design studio
* ACM SIGGRAPH ACM SIGGRAPH (Special Interest Group for Computer Graphics) Vancouver Chapter
* Graphex Graphex 2008 Canadian National Design Awards
* Common Ground Common Ground advisory committee