Composition
"Deepest Shame" was first written as a hip hop song entitled "Michelle" that was used in Drew's 2008 short film Michelle and features beatboxer Faith SFX. The version of "Michelle" that was used in Ill Manors has some elements similar to "Deepest Shame", however for the album release the song was re-written as more of a soul number (although "Michelle" is included on the deluxe edition bonus disc). "Michelle" was originally a freestyle rap, featuring an extended rap verse and no 'Deepest Shame' chorus. However, in the final version the extension of the verse was taken out, replaced by a new first verse which was sung, and some lyrics of the original rap were changed.
Release
The song was first played on Later with Jools Holland on 11 May 2012. The track was included in the album ill Manors alongside a demo version titled "Michelle" on the deluxe edition.
Music video
The music video for "Deepest Shame" was directed by Paul Caslin and premiered on YouTube on 6 August 2012. The video shows footage of Plan B singing and rapping in a dimly lit room, intertwined with footage of Michelle (played by Anouska Mond) from Ill Manors. In the film, the character of Michelle is a prostitute, and she is pictured semi-nude in the video, although no explicit content is shown.
Personnel
* Plan B - vocals, producer
;Production
* Al Shux - producer, mixing
* Eric Appapoulay - additional producer, mixing
* Jimmy Robertson - engineer, mixing
* Al O'Connell - engineer
* John Davis - mastering
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Summary
David Choquehuanca, Bolivia's foreign minister, has made statements to the Bolivian people that December 21, 2012 will mark the end of American-style capitalism in Bolivia and the beginning of a culture of community-based living through an ideology of communitarianism. The Evo Morales administration believes that greater equality will emerge in Bolivia due to the ban on Coca-Cola. By drinking fruit juice produced in nearby Venezuela, it keeps the economy functioning in South America and helps to preserve their culture. Venezuelan leader Hugo Chavez has also been encouraging his people to consume locally-produced beverages instead of those produced in the United States of America as a similar gesture against Western-oriented capitalism.<ref name="businessinsider"/>
One of the soft drinks main ingredient is an extract of coca that is commonly found in Bolivia. Bolivia's ability to expand their economy has been limited in the past by the ban on coca leaf consumption put into place by the United States and other capitalist countries. A drink made from dried peaches called Mocochinci would become the substitute for Coca-Cola products once they become illegal. As a part of Bolivia's cultural traditions, the coca leaf is not considered a narcotic in Bolivia.<ref name="rtnews"/><ref name="cocacolaban"/> President Evo Morales would have his nation become the fourth to ban Coca-Cola products along with North Korea, Cuba and Myanmar. Pepsi is not even mentioned in the proposed law against Coca-Cola because the drink is largely unheard of in Bolivia.<ref name="businessinsider"/> His plans to legalize coca leaves would contradict the 1961 UN directive to ban them called the Single Convention on Narcotic Drugs.<ref name="rtnews"/>
Another American-based food company, McDonald's, failed to make a profit in Bolivia due to cultural unrest against American companies and were forced to shut down all eight of their franchises in the early 2000s.<ref name="businessinsider"/> Another Latin American country had gotten rid of their McDonald's restaurants in a similar manner.<ref name="earth-heal"/> Consumption of Coca-Cola products have tripled in Bolivia since 2001.<ref name="cocacolaban"/> This has caused manufacturing and sales within South America to rise during the 21st century.
Cultural racism exists when there is a widespread acceptance of stereotypes concerning different ethnic or population groups.
To assess the degree to which these stereotypes are widely accepted, investigators have collected data from national surveys of explicit beliefs and attitudes, as well as experimental studies of implicit attitudes.
Investigators studying cultural racism examine the ways in which different methods for communicating cultural values develop and maintain positive and negative beliefs about different population and ethnic groups. Examples of methods to communicate these beliefs include:
* Icons and observances (e.g., holidays, festivals, etc.)
* Mass media presentations, (i.e., widely used forms of communication, including film, television, advertisements, newspapers and magazines, and the internet).
Measurements
Media presentations can reinforce the idea that observable characteristics are highly important markers that can be used to classify individuals into social groups. The media can also be used to communicate stereotypes about group members, reinforce attitudes towards group members, and establish commonly accepted norms for the characteristics associated with group membership.
To understand the ways in which different types of media communicate stereotypes about different groups, investigators have examined the content of coverage, the choice of images and words, and the tone of the communication.
Specifically, among other variables, studies have measured:
* The professional roles (e.g., bank manager vs. laborer) to which members of different groups are assigned
* The degree to which the individuals portrayed in the news stories conform to stereotypes associated with the ethnic/population group, including acting in a violent or criminal manner
* Correlations in the presentation of ethnicity and poverty
* Amount of television and type of television programs watched and their association with stereotyped views of different ethnic/population groups
* Ethnic differences in the communication and receipt of verbal and non-verbal messages of regard
Selected Findings
Media presentations are effective methods to communicate stereotypes about groups. The characters serve as social role models. Media consumers may view the ways in which group members are portrayed as normative or acceptable for that group. Media presentations can shape and strengthen attitudes towards different groups. Heavy television watching affects the viewer's commitment to stereotyped views of different groups.
These data highlight two critical points.
* Media presentations can change perceptions of group norms relatively rapidly.
* Group norms influence the degree to which viewers identify with and value particular characteristics, increasing their personal salience.