175,322 Wikipedia Articles Preserved

Dennis Vink (Zwolle, 1974) is Full Professor at Nyenrode Business University (the Netherlands). He holds the Chair of Finance and Investment and also acts as the Chairman of this university’s Center for Finance. He has served as a Visiting Professor of Corporate Finance at the Moscow State University since 2012. Dennis Vink is known as the author of various academic papers which centre on structured finance.
Education
Professor Vink was educated at the Carolus Clusius College, Zwolle. He completed his undergraduate studies in Accountancy at Windesheim University in 1998 and obtained his M.Sc. degree in Financial Management at Nyenrode Business University in 1999, followed in 2007 by a Ph.D. degree in Finance with a thesis on securitization. He received additional Ph.D. training at Tilburg University.
Career
He has worked at Nyenrode since 2001, where he was presented with the 2009 Professor of the Year Award for Teaching Excellence in the Nyenrode Executive MBA programme jointly organized with Kellogg School of Management. He became the Chairman of the Nyenrode Center for Finance in 2009, and was appointed Visiting Professor of Corporate Finance at the Business School of Moscow State University where he teaches finance to part-time graduate students. In 2012, he was appointed Full Professor and holder of the Chair of Finance and Investment. The Chair is responsible for teaching and research in the field of Finance, with a special focus on international financial markets and investments. Its curriculum offers multiple courses stretching across many of Nyenrode’s educational programmes, with core contributions to the Bachelor and Master of Business Administration programmes.
Work
His focus is to enhance and expand knowledge on asset-backed securities, mortgage-backed securities, and collateralized debt obligations. He has published several papers with Frank Fabozzi on topics related to credit ratings and structured finance in the European market. His articles have appeared in international peer reviewed academic journals such as The Journal of Structured Finance, The Journal of Fixed Income, and European Financial Management Journal, published in conjunction with the European Financial Management Association.

Colour has an important significance in our lives as well as in our communication. A colour can force us to think something and finally to do something. As a simple example, when we see red light in traffic, we are bound to stop and when green light comes, we start moving. This is a universal example of communication between a person and colour. Colour is a very powerful and important medium of communication and it is related to religious, cultural, political and social influences. Most of the human reaction to colour is sublimal and a person is generally unaware of the pervasive and persuasive effects of colour. Normally we are mostly affected by non-verbal communication and colour is an important tool of exchanging ideas.
Sometimes our mind is attracted or affected by a special colour because every person on earth has her/his favourite colour. For example, the energetic persons like red, simple and calm people like white, etc. Yellow colour often makes people feel happier, and blue i brings down blood pressure and slow your heart rate which is why it is often associated with being relaxing. If we combine the happiness of yellow and the relaxing feel of blue you get green, a very pleasing colour for many people.
Colour psychology:
Colour psychology means how we react to different colours in our environment. Colour is a form of light and it travels through waves, on the same electro-magnetic spectrum as radio and television waves, microwaves, x-rays etc. If the sunlight is shown to a glass prism, then we can see the different colour components of sunlight. When light strikes any coloured object, the object will absorb only the wavelengths that exactly match its own atomic structure and reflect the rest wavelengths - which is what we see. It is very easy to understand how the colour of anything is a clear representation of its atomic structure or, in simple terms, what it is made up of. When light strikes the human eye, the wavelengths do so in different ways, influencing our perceptions. In the retina, they are converted into electrical impulses that pass to the hypothalamus, the part of the brain governing our hormones and our endocrine system. The hypothalamus governs the body's biological clock.
Colour is energy and the fact that it has a physical effect on us has been proved time and again in experiments - most notably when blind people were asked to identify colours with their fingertips and were all able to do so easily. The shorter the wavelength, the stronger the underlying physical effect.
Colour is Nature’s own powerful signalling system - the universal, non-verbal language. Scientifically, it is the first thing we register when we are assessing anything: a very simple and obvious example of that is our reaction to a fly in our home: if it is black or navy blue, we will probably find it a minor irritation, but if it has yellow stripes our reaction will be different - most of us will recoil.
Little children, who cannot even speak their feelings, show their interest towards a set of crayons, as children normally love bright things.
It is also true for the adults as they prefer for one colour over another, which reveals their true personality; the characteristics of their “self” and of the eye with which they see from within.
Effect of colour in Business:
Marketing psychologists advise that a lasting colour impression is made within ninety seconds and accounts for 60 percent of the acceptance or rejection of an object, place, individual, or circumstance. Because colour impressions are both quickly made and long-held, decisions regarding colour can be highly important to success.
When people purchase something, normally they are most attracted towards the colour of the product. They discard a good product, if it is packed in a colour, they don’t like.
# Retailers can convert sightseers to purchasers;
# Marketers can know every time precisely what effect their branding and promotional communications will have on their consumers;
# Every company can use the Colour Affects System to reduce absenteeism and raise motivation in the workplace. Sending staff on motivation courses is great - but you are wasting your money if the light of enthusiasm dies in their eyes as soon as they come back, to work in a grey, colourless, world.
# The right colour Packaging will increase sales of your products
# The colours of the Products themselves can attract more sales
#In the Public Sector - prisons, hospitals, schools - colour psychology can make a huge difference, in terms of 'client' behaviour and staff motivation

Colors are an excellent form of communication. They are more attractive and draw attention at the faster rate. These colors can be used to express non verbally. As a powerful form of communication, colors are irreplaceable. People perceive colors in their own way though some general perceptions are there. Colors not only help in communication but also they explain t he nature, mood and bring out various reactions in us. Thus, colors are an excellent form of communication.
Communicating through colors is simpler than putting information into words. Different colors express different feelings, different moods and different attitudes.
Colors have psychological properties like Red means "stop" and green means "go." Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions. Color Matters!
<big>Psychological and physiological reactions of colors</big>:-

1.<font color="red">Red</font>:-Red is a powerful color. Technically it is not the most visible but it has the property of appearing nearer than it is and therefore it grabs our attention first. Therefore it is used in traffic lights all over the world. Its effect is physical; it stimulates us and raises the pulse rate, giving the impression that time is passing faster than it is. It is the favorite color of the fast food joints like KFC, Coca Cola , Mc Donalds etc. Red refers to moods like affectionate, angry, calm, hostile, full of vitality etc. The symbolic meaning given by red generally are lust, happiness, love, blood, intimacy.

2.<font color="yellow">Yellow</font>:-Yellow is the color of both happiness and caution. Yellow is the color of sunshine , thus it reflects joy, cheerfulness. yellow is the strongest color psychologically. The correct shade in yellow can lift up the self esteem creating confidence and optimism. As yellow is the most visible color it is the color of the school buses. Warm yellow holds attention and promotes alertness , thus it is one of the ideal color that can be worn at public speeches. In color therapy yellow is thought to stimulate the nerves and purify the body.

3.<font color="Blue">Blue</font>:-Blue is the color of the mind, it does not affect us physically but soothes the mind. Blue is nature’s color, the color of the sky, sea etc. it is a cold color and represents trust , loyalty, success, authority etc. blue color is used by the corporate in their logos like Pepsi-co , Adobe Photoshop , Infosys which refers to their trustworthiness and stability. On the other hand, blue has evolved as the color of depression in American Culture. The most common invention in blue is the ‘Blue denim’.

4. Black:-Technically black is not a color, it is absence of color. Black is mysterious, associated with silence and sometimes death. Black is associated with sophistication, authority, uncompromising excellence and clarity. Black is used in logos like Adidas, 007 Bond movies, blackberry to communicate clearly, depict sophistication and excellence. But black is also considered negative when spoken about Black magic, Black hole, death etc.

5.<font color="green">Green</font>:-Green color is the centre of the spectrum, thus it resembles balance. It is associated with harmony, balance, environment, healing , health and money. Green refers to trees which maintain the balance of nature, it is an eye friendly color. If green is mixed with blue, it is liked by other people and it helps to get their favour. The color green is used in logos for Animal Planet, Sony Ericson, The city of Melbourne logo etc. It has created an environment friendly and nature loving image for them. Green is also referred to United States Dollars .

6. White:-White is all reflection and no absorption. It is the color of purity. It is the world color for peace, this is why , a white flag was shown to end up wars in the past. White is the color of calmness and innocence. It is a neutral color. It also explains cold or death in some places. White says ‘Touch me not’ as it depicts hygiene, purity and clean. White is used in company logos with an opposite colors in background which makes it more attractive Nike, Dominos, KFC etc use white in their logos which makes it more attractive.

7.<font color="violet">Violet</font>:-Violet is the combination of blue and red, thus it has got properties of both cold and warm colors. Violet is the color of spirituality , authenticity, luxury, mystery , royalty etc. It has certain narcotic qualities , so it is used as an anaesthesia in minor operations by doctors in Texas. Violet if used in excess can explain something cheap and nasty . The logos which use this color are Hallmark , yahoo etc.

8.<font color="pink">Pink</font>:-Pink is lighter red, which helps muscles relax. Pink is generally associated with warmth, unselfish love, femininity and nurture. One can use pink while talking to women as it makes them comfortable. Medium shades of pink can be used to bring about creativity and originality. Dark pinks can be used in public speeches as it inspires others and depicts the passion in you for your speech. The Barbie logo is an excellent use of pink as it refers to femininity and delicateness.
<big>Advantages:</big>
1. Color attracts attention better than words thus people pay more attention to the color that the speaker is wearing, the colors around him etc rather than the content of the speaker. If a person is wearing a bright yellow shirt along with a black trouser, people will get distracted.
2. We tend to pay more attention to colorful things than which lacks color. For example, movie posters.
3. They help to create a comfortable environment and many a times a person first impression is judged by the colors he is carrying.
4. The logos for the companies are also designed according to the physiological and psychological effects of colors on the people.
<big>Disadvantages:</big>
1. The colors are perceived differently by different people.
2. If a person cannot see color difference, then no color can make a difference.
3. Color must be used to communicate and not to decorate.
4. Wrong use of color can confuse people.
5. A color is perceived differently in different parts of the world, for example in England blue is for sadness whereas in Spain it depicts health.
Thus, colors must be used to communicate within right environment and right context. They can prove to be an excellent tool for communication.