Dr. Sanjay Mukherjee (born 1972) is an Indian Administrative Service (IAS) officer. He works for the Government of Maharashtra. He has worked in several capacities in several departments of the Government.
Presently Dr. Mukherjee is serving as the Commissioner of State Excise of the Government of Maharashtra. He is credited for making the department IT savvy, by introducing an electronic online monitoring system with use of advanced Business intelligence tools. Under his stewardship, excise revenues have shown a never before buoyancy of around 45% . He is also credited with the introduction of many pathbreaking policies in the State Excise department.
Dr. Mukherjee also served as the Chairman of Nagpur Improvement Trust (NIT), and oversaw its growth from an Special Planning Authority of 78 sq. km to over 3500 sq. km. It was in his tenure that NIT became the largest planning authority in India. Under his stewardship, NIT took up several developmental and improvement projects, like development of unauthorized layouts of the city, creation of dwelling units and layouts for the marginalized sections of the society, metro city development, etc. He is credited to giving a boost to the development of City Infrastructure using innovative means of financing and Public Private Partnerships. He was also instrumental is getting NIT appointed as the nodal agency for implementing the Metro Rail Project of Nagpur City.
Dr. Sanjay Mukherjee's also served as the Collector (appointed head) of Nagpur district, which is located near the geographical centre of India. It has been during his tenure that the GDP of the district has more than doubled to more than 12 per cent. In Nagpur he is known as the man who has streamlined the process of land acquisition for the MIHAN project. The process, which began in 1994, had been mired by legal tangles. Once land was successfully acquired, the project, which aims to construct international Airport and multi-modal cargo hub, as well as set up a Special Economic Zone, began to be supported by large numbers of investors. He has been cited for being involved in the planning for the project. He is also known for completing the land acquisition of the Indira Sagar Project, commonly known as the Gosikhurd project. This project, initiated in 1986, finally saw the land acquisition and rehabilitation nearing completion.
Dr. Mukherjee is also credited with setting up the state's largest citizen's facilitation centre (CFC) at Nagpur. The CFC is a centre where an ordinary citizen gets the permits and certificates through a single window system within a definite time frame. He is also credited with setting up the first call centre among the collectorates of Maharashtra. The project, labeled Dial 1917: Citizen's Helpline allowed any citizen to obtain real-time information about various government procedures by telephone, instead of appearing in person.
Dr. Mukherjee was instrumental in framing the policy for development of power looms in Maharashtra. He also successfully revived ailing spinning mills in his stint as the Director of Textiles. He is credited with initiating the restructuring of the Maharashtra State Handloom Corporation.
Earlier, as Collector of Jalgaon, a water-scarce region in Northern Maharashtra, he initiated a massive program of water harvesting and conservation. This was named "Amche Shivar, Amcha Pani" (Our courtyard's water is ours) and evoked a massive response. The effort continues as a permanent feature in the district. As the Chief Executive Officer of the Zilla Parishad of Latur, he was credited with setting up the first computer-network-equipped Village Secretariat at Jod Jawda village in Latur Taluka.
Presently Dr. Mukherjee is serving as the Commissioner of State Excise of the Government of Maharashtra. He is credited for making the department IT savvy, by introducing an electronic online monitoring system with use of advanced Business intelligence tools. Under his stewardship, excise revenues have shown a never before buoyancy of around 45% . He is also credited with the introduction of many pathbreaking policies in the State Excise department.
Dr. Mukherjee also served as the Chairman of Nagpur Improvement Trust (NIT), and oversaw its growth from an Special Planning Authority of 78 sq. km to over 3500 sq. km. It was in his tenure that NIT became the largest planning authority in India. Under his stewardship, NIT took up several developmental and improvement projects, like development of unauthorized layouts of the city, creation of dwelling units and layouts for the marginalized sections of the society, metro city development, etc. He is credited to giving a boost to the development of City Infrastructure using innovative means of financing and Public Private Partnerships. He was also instrumental is getting NIT appointed as the nodal agency for implementing the Metro Rail Project of Nagpur City.
Dr. Sanjay Mukherjee's also served as the Collector (appointed head) of Nagpur district, which is located near the geographical centre of India. It has been during his tenure that the GDP of the district has more than doubled to more than 12 per cent. In Nagpur he is known as the man who has streamlined the process of land acquisition for the MIHAN project. The process, which began in 1994, had been mired by legal tangles. Once land was successfully acquired, the project, which aims to construct international Airport and multi-modal cargo hub, as well as set up a Special Economic Zone, began to be supported by large numbers of investors. He has been cited for being involved in the planning for the project. He is also known for completing the land acquisition of the Indira Sagar Project, commonly known as the Gosikhurd project. This project, initiated in 1986, finally saw the land acquisition and rehabilitation nearing completion.
Dr. Mukherjee is also credited with setting up the state's largest citizen's facilitation centre (CFC) at Nagpur. The CFC is a centre where an ordinary citizen gets the permits and certificates through a single window system within a definite time frame. He is also credited with setting up the first call centre among the collectorates of Maharashtra. The project, labeled Dial 1917: Citizen's Helpline allowed any citizen to obtain real-time information about various government procedures by telephone, instead of appearing in person.
Dr. Mukherjee was instrumental in framing the policy for development of power looms in Maharashtra. He also successfully revived ailing spinning mills in his stint as the Director of Textiles. He is credited with initiating the restructuring of the Maharashtra State Handloom Corporation.
Earlier, as Collector of Jalgaon, a water-scarce region in Northern Maharashtra, he initiated a massive program of water harvesting and conservation. This was named "Amche Shivar, Amcha Pani" (Our courtyard's water is ours) and evoked a massive response. The effort continues as a permanent feature in the district. As the Chief Executive Officer of the Zilla Parishad of Latur, he was credited with setting up the first computer-network-equipped Village Secretariat at Jod Jawda village in Latur Taluka.
Acupuncture is a collection of procedures involving penetration of the skin with needles in order to stimulate certain points on the body.
United States
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According to The Washington Times, the U.S. Military's first encounter with acupuncture occurred during the Vietnam War, when an Army surgeon wrote in the 1967 edition of Military Medicine magazine about local physicians who were allowed to practice at a U.S. Army surgical hospital and administered acupuncture to Vietnamese patients.
In 1995, Dr. Richard Niemtzow, a retired U.S. Air Force colonel who had earlier practiced medicine as a radiation oncologist, began offering acupuncture to military personnel stationed at the McGuire Air Force Base in New Jersey. A few years later, Niemtzow became the first full-time military medical acupuncturist for the U.S. Navy. That year, the Naval Medical Center San Diego reported that its pain management clinic had provided acupuncture to more than 2,600 beneficiaries. As of 2012, over a hundred medical professionals in the U.S. Air Force have been trained to use acupuncture techniques.
While the practice of acupuncture was mostly limited to the U.S. Air Force, it soon spread to other departments of the U.S. Military including the U.S. Navy and the U.S. Army. In late 2012, the Office of the Secretary of Defense officially approved a visit by U.S. military physicians to the Beijing University of Chinese Medicine in order to strengthen Sino-American military relations and to "exchange acupuncture information".
Other military forces
Since 2010, acupuncture has been practised by the German Bundeswehr in several military hospitals.
In the People's Republic of China, acupuncture has been used by the People's Liberation Army to aid in the treatment of battlefield injuries.
United States
]]
According to The Washington Times, the U.S. Military's first encounter with acupuncture occurred during the Vietnam War, when an Army surgeon wrote in the 1967 edition of Military Medicine magazine about local physicians who were allowed to practice at a U.S. Army surgical hospital and administered acupuncture to Vietnamese patients.
In 1995, Dr. Richard Niemtzow, a retired U.S. Air Force colonel who had earlier practiced medicine as a radiation oncologist, began offering acupuncture to military personnel stationed at the McGuire Air Force Base in New Jersey. A few years later, Niemtzow became the first full-time military medical acupuncturist for the U.S. Navy. That year, the Naval Medical Center San Diego reported that its pain management clinic had provided acupuncture to more than 2,600 beneficiaries. As of 2012, over a hundred medical professionals in the U.S. Air Force have been trained to use acupuncture techniques.
While the practice of acupuncture was mostly limited to the U.S. Air Force, it soon spread to other departments of the U.S. Military including the U.S. Navy and the U.S. Army. In late 2012, the Office of the Secretary of Defense officially approved a visit by U.S. military physicians to the Beijing University of Chinese Medicine in order to strengthen Sino-American military relations and to "exchange acupuncture information".
Other military forces
Since 2010, acupuncture has been practised by the German Bundeswehr in several military hospitals.
In the People's Republic of China, acupuncture has been used by the People's Liberation Army to aid in the treatment of battlefield injuries.
Participant Marketing is a contemporary marketing philosophy inspired by the principles of Self-determination Theory (SDT) a macro theory of human motivation and personality. The term “Participant Marketing” was first published in 2008 as a reaction to the changing media landscape.
Overview
Until recently, marketing has been considered a passive activity. New technologies such as online search, social media, and digital video have greatly changed the media and marketing landscape, and allow greater interaction between brands and their customers. Marketing Executive Daina Middleton, CEO of Performics, refers to this new era of marketing as “The Participation Age” and has coined the term “Participant Marketing” as a result.
Participant Marketing can be summarized by the following quote by Middleton “Participant Marketing is a new marketing philosophy that transforms uninformed consumers into active participants by empowering them to contribute, and by developing meaningful relationships that keep them involved.”
Relationship To Self Determination Theory
Some of the early explorers of human motivation include Aristotle, Sigmund Freud, Geoffrey Nunberg, and Abraham Maslow. Thomas W. Malone and Mark R. Lepper defined intrinsically motivating activities as those in which people will engage for no reward other than the their own interest and the enjoyment that accompanies them. More recently, key studies by Edward Deci and Richard Ryan from the University of Rochester codified Self-Determination Theory as a broad framework for the study of human motivation and personality.
Participant Marketing applies this research to marketing by using these theories of human motivation to inform marketers. Participant marketers provide information and opportunities that empower human participants to engage and develop meaningful relationships that keep them involved. It encourages participants to share information or contribute their own, with the goal to nurture participation rather than just deliver a persuasive message.
Examples of Participant Marketing
The 2013 Superbowl featured several examples of participant marketing. Most of these the brands employed crowdsourcing and social media to engage their audiences. Ford brand Lincoln Motor Company created a commercial based on tweets from consumers and promoted by Jimmy Fallon, where users were able to interact with the brand, Fallon and each other around a hashtag. Coca-Cola also allowed users to vote on the outcome of an extended commercial spot.
Benefits of Participant Marketing
Increased Sales and Loyalty: Customer engagement has been shown to increase loyalty and sales.
Improved ability to prove ROI: Because participant marketing tends to include social media marketing and online marketing tactics, user behavior is easily tracked making return on investment easier to prove.
Overview
Until recently, marketing has been considered a passive activity. New technologies such as online search, social media, and digital video have greatly changed the media and marketing landscape, and allow greater interaction between brands and their customers. Marketing Executive Daina Middleton, CEO of Performics, refers to this new era of marketing as “The Participation Age” and has coined the term “Participant Marketing” as a result.
Participant Marketing can be summarized by the following quote by Middleton “Participant Marketing is a new marketing philosophy that transforms uninformed consumers into active participants by empowering them to contribute, and by developing meaningful relationships that keep them involved.”
Relationship To Self Determination Theory
Some of the early explorers of human motivation include Aristotle, Sigmund Freud, Geoffrey Nunberg, and Abraham Maslow. Thomas W. Malone and Mark R. Lepper defined intrinsically motivating activities as those in which people will engage for no reward other than the their own interest and the enjoyment that accompanies them. More recently, key studies by Edward Deci and Richard Ryan from the University of Rochester codified Self-Determination Theory as a broad framework for the study of human motivation and personality.
Participant Marketing applies this research to marketing by using these theories of human motivation to inform marketers. Participant marketers provide information and opportunities that empower human participants to engage and develop meaningful relationships that keep them involved. It encourages participants to share information or contribute their own, with the goal to nurture participation rather than just deliver a persuasive message.
Examples of Participant Marketing
The 2013 Superbowl featured several examples of participant marketing. Most of these the brands employed crowdsourcing and social media to engage their audiences. Ford brand Lincoln Motor Company created a commercial based on tweets from consumers and promoted by Jimmy Fallon, where users were able to interact with the brand, Fallon and each other around a hashtag. Coca-Cola also allowed users to vote on the outcome of an extended commercial spot.
Benefits of Participant Marketing
Increased Sales and Loyalty: Customer engagement has been shown to increase loyalty and sales.
Improved ability to prove ROI: Because participant marketing tends to include social media marketing and online marketing tactics, user behavior is easily tracked making return on investment easier to prove.
The Journal of Software Maintenance and Evolution: Research and Practice, previously (1989-2000) known as the Journal of Software Maintenance: Research and Practice, publishes refereed papers on software maintenance and software evolution. Contributors include practitioners and researchers. Topics covered include:
* Environments
* Impact for maintenance of new software practices
* Maintainability of new software
* Methods for software maintenance
* Metrics and productivity methods
* Quality assurance
* Software evolution lifecycles
* Software maintenance management
* Theory of software maintenance
* Tools
This journal is indexed in the Science Citation Index Expanded, SCOPUS, and the Web of Science.
* Environments
* Impact for maintenance of new software practices
* Maintainability of new software
* Methods for software maintenance
* Metrics and productivity methods
* Quality assurance
* Software evolution lifecycles
* Software maintenance management
* Theory of software maintenance
* Tools
This journal is indexed in the Science Citation Index Expanded, SCOPUS, and the Web of Science.