Zapr Media Labs

Zapr is a media consumption repository and advertising platform based in Bangalore. Zapr’s technology and analytics platform is built around a proprietary automated content recognition (ACR) technology. Zapr's audio fingerprinting algorithm has been evaluated by MIREX. Zapr is headquartered in Bangalore, with offices in Gurgaon, Mumbai and Jakarta.
History
The company was founded in 2012, under the name Red Brick Lane Marketing Solutions, by former IIM Ahmedabad batchmates Sandipan Mondal, Deepak Baid and Sajo Mathews. Zapr Media Labs was first set up in Gurgaon. They started off as a consumer facing company that figured out TV ratings by engaging consumers through a mobile app about their favourite programmes. But after meeting Qyuki Founder Samir Bangara, who became their investor and mentor, they pivoted their business model completely to Business to Business. Zapr is backed by media giant 21st Century Fox, and investors including Star India, Flipkart, Saavn, GSF Accelerator, Pix Vine Capital, Qyuki, TA Ventures, KAE Capital.
Products
Zapr uses fingerprinting technology to detect media consumption behaviours of users. The technology has been used to execute cross screen campaigns, and replicating TV campaign on mobile. Zapr also tracks television usage data. Till date, Zapr has analysed more than 200 billion TV viewership minutes.
* Effective Digital Marketing Awards 2018 for 'Most Effective Entertainment Campaign'
* Mob Ex Awards 2018 for 'Best Solution Provider', 'Best Campaign - Direct Response'
* Mobile Marketing Association (MMA) Smarties Awards 2017
* Indian Marketing Awards 2017 for ‘New Product Launch’
* Linkedin’s top start-ups 2018

Main Menu

See Also

Main Menu