Via Art

Via Art as an art style was created in the late 90’s by British artist VitaliV while attempting to imprint an unusual, digital circuit-like pattern upon jewelry. In appreciation of the simplicity and logic of digital circuits, the artist decided to use the pattern as the structural basis for a new style.

Examples of this “digital style” , using various techniques, were created through its incorporation in a large number of objects ranging from jewelry to furniture. The following decade led to the creation of over 1000 designs including jewelry, furniture sketches, fashion collections, and hundreds of porcelain wares.

The essence of the Via Art style are simple geometrical patterns—circles and lines connected at 45 ° angles. Using this combination of simple ingredients, one can create an infinite variety of patterns and combine them in a single composition.
Stylistically, Via Art employs a universal code that symbolically and artistically displays information as art.

Interlacing ornaments create a "digital aesthetic" as an analogy of the digital environment from which they emerge and of which only their basic attributes match.

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