Verasafe

VeraSafe is a US-based company that provides website privacy verification and management, website security scanning and business verification trust seals to e-commerce companies and other websites. Businesses show their verification status in VeraSafe programs with a Trust Seal that they can display on their website. VeraSafe offers its solutions to websites operating in most countries worldwide. VeraSafe operates the website VeraSafe.com.
Trust Seals
A Trust Seal is a badge a company can display on their website. The Trust Seal shows customers that the business has received verification from an independent third-party. VeraSafe presently offers100+ style variations of their Trust Seal product. A website visitor confirms the authenticity of the Trust Seal by clicking on it to review the business contact information on the instant verification page displayed for each website.
Privacy Seals (Including Website Privacy Verification and Management)
VeraSafe operates a website privacy verification and monitoring program. Participants of the program are eligible to display the VeraSafe privacy seal on their websites. The managed self-certification program meets and exceeds standards set by the Online Privacy Protection Act, CAN-SPAM, the Shine the Light law, and the FTC. The purpose of the program is to reduce participants' exposure to legal risk associated with non-compliance.
In 2013, VeraSafe was recommended by the US Postal Service for this and other programs.
Security Seals
The VeraSafe security seal provides a set of automatic, multi-layered security scans. The service is designed to harden websites against malware threats and website vulnerabilities. The web application scanner also automatically reports website blacklist status to its users. VeraSafe's scanning algorithm includes checks for known web vulnerability including SQL injections, RFI, cross site scripting, and request forgeries.
PCI Scanning
VeraSafe provides PCI scanning. The scanning tools are designed to certify that the participant's website is compliant with the Payment Card Industry Data Security Standards.
Purpose
Studies show that a Trust Seal has a positive impact on business. The VeraSafe Trust Seal is evidence that the business has a verified physical location and is operating legally within its home country, although each member website also passes a basic web security check and review.
Verification Process
When a business undergoes VeraSafe’s verification process, VeraSafe attempts to independently confirm the contact information of the business, as well as performing a review of the security of the website. VeraSafe verifies the business address by sending a unique PIN to the business’s registered address. During the verification process, the business receives a provisional Trust Seal. Once verification is complete, the business has access to the full-featured Trust Seal.

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