Tish Whitcraft

Tish Whitcraft is the Chief Customer Officer at Tagged, a social discovery website focusing on games and meeting people. Founded in 2004, Tagged allows members to browse the profiles of other members, play games, and share tags and virtual gifts. Tagged says it has 100 million members. As of September 28, 2011, Quantcast reports Tagged monthly unique users at 5.9 million U.S., and 18.6 million globally. Prior to joining Tagged, she was the Senior Vice President of Customer Experience and Operations at Myspace and was part of the executive team pushing to move Myspace from a social networking platform to an entertainment content distribution platform.
Background
Whitcraft has held notable positions in various media companies, including Yahoo, Ooma, and Myspace. Whitcraft holds a bachelor of science degree in business from California State Polytechnic University,Pomona, CA.
Career
From 1996 to 1999, Whitcraft was the Senior Vice President and Chief Operating Officer of Aegis Communications, a public BPO company, where she lead operations, sales, marketing and technology and drove the business from $35 million in annual revenue to $250 million.
Whitcraft was Chief Operating Officer of inServ e-Customer Solutions, a professional services startup in Emeryville, CA, from 2001-2002, where she was responsible for vision, strategy, funding, marketing, finance, product and technology. She eventually sold the Company to DirectTV in 2002. Within the one year she was there, revenues grew from zero to $23 million. “ inServ e-Customer Solutions, Inc. provides Web-based customer relationship management solutions to telecommunications and other high-tech companies. It provides solutions through professional services, outsourcing, and application hosted services. inServ e-Customer Solutions, Inc. was founded in 1999 and is headquartered in Emeryville,
California.”
From 2002 to 2007, Whitcraft joined Yahoo as Vice President of Global Customer Care, and lead all global customer operations for yahoo's 850MM users in 48 markets and 68 product categories, including contact center ops, customer technology, customer experience, customer experience vision and strategy. Whitcraft left Yahoo in January, 2007.
Whitcraft joined Ooma in January, 2007 through April, 2008 as Vice President of Customer Experience and Operations with full P&L responsibility for the day-to-day operations including customer experience, product development, sales, marketing, online experience, Web/UED, customer technology and ecommerce infrastructure.
In June, 2008, Whitcraft joined Myspace as Senior Vice President of Customer Experience and Operations. In this role, Whitcraft was “responsible for building scalable global customer support, user experience and satisfaction and driving the user feedback loop back to the business. In addition, Tish will focus on building and implementing a new online self-help strategy which will allow MySpace users to get answers and help by delivering more accurate and relevant information right when users need it and want it.”

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