Thrillanthropy

Thrillanthropy: (Thrill. "an". Thro" py")
The practice of raising money for a non profit or charity that involves a high degree of cause marketing where a donor purchases a service or engages in an experience and a charity receives the proceeds. The purchaser may not initially be prompted to be engaged strictly for the fund-raising component but rather the offer made by the charity. The practice of Thrillanthropy exists where a win-win environment is created where a buyer can purchase a unique product or service and the charity receives the proceeds.
Thrillanthropy differs from traditional fund raising as the Buyer/donor is not eligible for tax receipt status as they will always receive a product in exchange for their purchase. For example A Private Dinner with Bill Clinton in support of Haiti Flood Relief. A thrillanthropic supporter may have no interest in supporting Haiti but is interested in meeting Bill Clinton in exchange for a price paid. The buyer receives the opportunity to engage in this thrilling experience and is therefore receive goods in consideration of a monies paid or a donation made.
The term Thrillanthropy was coined in 1996 by Joshua Gold, University of Pennsylvania-Business and Social Policy

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