The Hangover Cure

The Hangover Cure (THC) is a powdered drink mix billed as "The World's First Extreme Hangover Cure" and made in the United States. It is sold in 0.4 oz vials. The creators of the drink mix, Dallas-based Apollo Nutrition LLC, claim the powder drink mix's ingredients, like L-Cysteine and other vitamins, will help prevent a hangover if consumed with water before bed.
Marketing
Thrillist has hailed The Hangover Cure's irreverent marketing campaigns and usage of Twitter customer testimonials as "revolutionary".
Reference to Marijuana
Though not overtly stated by the company, pundits often point out the ironic usage of the name "THC" given its reference to tetrahydrocannabinol and marijuana culture.
 
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