The Blue Book (India)

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The Blue Book is a publisher of discount coupon books for restaurants, beauty spas, hotels and leisure destinations in India. The Blue Book originated in Hyderabad, India in 2013 with its distribution currently concentrated around the city of Hyderabad. The first edition of The Blue Book was published on 8 February 2013. The Blue Book is published once in a year and its vouchers stay valid for the entire year. The Blue Book is privately owned, founded and funded by Varun Kumar Akula, its current director.
Business model
The Blue Book associates with restaurants, retail brands and leisure destinations to sign up for the scheme each year. Each outlet is allocated space in the book to feature discount vouchers in the appropriate category. Users have to tear out the vouchers and present it to the concerned person at the outlet to avail the offer. The merchant/outlet discounts the bill on payment by the appropriate amount. The Blue Book generates revenue through sale of the books, advertising and premium positions in the book.

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