Telephone participation

Telephone Participation
Telephone Participation is a systematic program to reach elusive executives or decision makers on the telephone by leaving enticing messages.
Overview
Telephone Participation consists of two parts: Five Enticing Messages and Lock-on. The first part, Five Enticing Messages, is essential to gain Lock-on.
Five Enticing Messages is the delivery of carefully crafted, personalized voice messages to an executive or elusive person that one wishes to reach. Each message should be a little different or provide some added information that the last message did not deliver. The messages should be spaced out but not let too much time elapse before the next delivered message. Usually the first message is delivered at the beginning of the day and then followed up by the end of the day. This procedure shows polite, professionally persistent effort and will be received as such.
Lock-on is the trance-like state of concentration during a telephone conversation that occurs after delivering enticing messages. The reason the trance takes place is because the enticing messages have prepared the elusive person for a robust conversation. Also, the delivery of the voice messages has developed a trust, respect and interest of the subject to be discussed.
History
The Communications Guru of the 1960s, Marshall McLuhan , labeled the concentration trance on the telephone: Participation. He explained in his book, Understanding Media: The Extensions of Man , that when two people talk comfortably with each other on the telephone, the medium -- the telephone transmission itself -- interacts with the two minds such that the two slide into a media enhanced concentration of the conversation.
The message received from the sender includes just a few words blip-blipping over the line, plus pitch, tone, manner, speed of delivery, change of pace, emphasis, breathing rate, silent pauses, what the listener already knows about the subject being discussed and the person sending. We do not think fast enough to digest all these elements and draw conclusions, but the sub-conscious can and does -- it Participates, or fills-in, to complete the sparse message of the words spoken.
 
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