Sustainability 2.0

Sustainability 2.0 Is a term coined in 2007 by Ernesto van Peborgh in the Book Sustainability 2.0, in 2007, to define the catalyst role that the web 2.0 and social media can play in the creation of collaborative business and governance models to steer humanity towards a sustainable civilization.
Later Peter Salmon of Moxie defined Sustainability 2.0 as the outcome-focused all-encompassing approach, the process that builds prosperous businesses creating innovative products and services; businesses founded on good financial results, responsible use of resources, and community well-being.
Quoting Charlie Arnot, CEO of the Center for Food Integrity, on his view on the "sophistication when on how people were camming to think of sustainability and the definite broadening of the term’s definition", QSR Magazine attributed this ti rise it "Sustainability 2.0"
In 2019 DBS Bank defined the age of "Sustainability 2.0" as the way forward
Also defined as "sustainable sustainability", Sustainability 2.0 is constantly looking for redefinitions
even around newsroom rountables
The initial concept, defined in book, licensed under a Creative Commons triggered the evolution of the concept through discussions in Forums, Conferences, Journals and reviews and Presentations

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