Summer Fun Natural Fruit Ices was a company that sold fruit ice, commonly known as 'Italian Ice' in New York City in the 1980s. Ices were made of all natural ingredients that included fresh fruit, powdered milk and sugar. Flavors included chocolate, coconut, pineapple, watermelon, cantaloupe, lemon and strawberry. The company folded due to a combination of apathy on the part of its owners, competition from new products viz Tofutti and an attitude of reregulation and compliance on the part of the New York City government as regarded sidewalk vending. Summer Fun was a popular urban snack franchise in a city undergoing transformation during the decade of the 1980s.