Flip Burger Boutique

FLIP burger boutique (stylized as FLIP) is an upscale full-service American restaurant based in Atlanta, Georgia. The company opened its first restaurant in West Midtown, Atlanta in 2008, and has since opened a second Atlanta area location as well as a location in Birmingham, Alabama. The restaurant has been has been well-received by food critics for its ambiance and food. It has been credited as increaing competition among hamburger restaurants in Altanta.
History
Barry Mills conceived the restaurant's concept as wanting to expand the definition of a what he thought was a hamburger. He sought inspiration from the new growth of hamburger eateries in Los Angeles and New York City, yet disliked their approaches, thinking it would hinder innovation--being bound to a traditional diner-style burder.
Flip opened an outlet at The Summit in Birmingham, Alabama on December 19, 2010. Ron Stewart, one of the owners of the first Atlanta franchise, was born and raised in Birmingham. The company then opened an outlet on October 19, 2010 in Buckhead, Atlanta, at the Tuxedo Festival Shopping Center. Mills used architecture firm ai3 to design the interior of the restaurants. but was unable to negotiate a lease. New York City and Miami have also been noted as potential sites for new outlets.
Menu
The chain's contemporary American cuisine has been called "fine dining between two buns". Side orders include vodka-battered onion rings, french fries, fried pickles, sweet potato tater tots, potato salad, pan roasted Brussels sprouts, and thai bouli. For example, Food & Wine journalist Dana Cowin wrote that "Richard Blais's 'burger boutique' is mod, ambitious and delicious." Wine & Spirits writer Krista Reese praised the pricing of the menu and its unique ingredients. And The Atlanta Journal-Constitution described the menu as "fun", allowing Blais to "play with the whimsical goofiness that makes him, well, him." ' The architecture and the atmosphere of the chain's restaurants have also been lauded.
Cultural impact
FLIP burger boutique has been credited for initiating and increasing competition in the restaurant scene in Atlanta, particularly among restaurants specializing in hamburgers. Jon Watson of The Atlanta Journal-Constitution called the phenomenon "burger wars", and wrote that although the city "had plenty of fantastic hamburger joints that had been in business for years before Flip opened their doors, Blais' celebrity combined with his left-of-center cooking techniques and wildly creative burger selection stirred up a foodie frenzy. I might even go so far as to call it a 'hoopla'."<ref name=atl2/>

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