StrategiCom

StrategiCom was founded in 2000 as a Business-to-business (B2B) brand strategy consulting firm that focuses on developing brand strategy for B2B companies. The firm deploys market-driven brand strategies that are targeted at keeping their clients’ brand differentiated. Headquartered in Singapore, StrategiCom has 11 offices and 110 consultants and researchers around the world, competing with organisational management and brand consultancy firms.
Specialisation
The firm focuses on the B2B sector as it believes that branding is more important to B2B companies than to Business-to-consumer (B2C) companies for two reasons. First, the quantum of purchase and hence the risk, of a B2B purchase is usually much higher than a B2C one, therefore corporate buyers will generally gravitate towards the strongest brand within their price range. Second, an adverse buying decision in the B2B sphere is also likely to be more detrimental and risky as it has the potential to mutate into problems that affect the entire organisation.
History
In the summer of 2000, four post-graduate MBA students from different countries met at the University of Strathclyde in Glasgow, Scotland. These four students wanted to establish a brand strategy consulting firm that specialised in helping B2B companies around the world create brands that are highly differentiated.
The opportunity to do so arose during an inter-varsity business plan competition. These four students submitted the winning entry. The prize money formed the start-up capital of StrategiCom.
The first four StrategiCom offices were set up in the respective home countries of these four students in Singapore, Glasgow, Zurich and Lagos.

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