Sometrics Inc. was founded in 2007 by Ian Swanson, Matt Gray, and Joe Hsieh. The company is based in El Segundo, Calif., and focuses on helping publishers monetize free-to-play online games and interactive entertainment through alternative payment methods.
Sometrics was the first recipient of capital from the Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock). Its first funding round also included - AT&T and Greycroft Partners co- invested. In October 2009, Sometrics closed a Series B round of financing led by Steamboat Ventures and included the Mail Room Fund and Greycroft Partners.
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