Sogamo

:This article is about the software company.
Sogamo is a Singapore app analytics founded in June 2008. The company is best known for its specialisation in data analytics for mobile, games and web applications; it is also recognised in Asia for providing personalised marketing tools for mobile and web developers, including a big data analytics platform, targeted messaging tool and smart offer engine in real-time to support user acquisition, retention and monetization.
History
Sogamo, originally known as ZelRealm, was established in June 2008 by Elvin Li when he was still a student at the National University of Singapore.
The company initially focused on developing a virtual goods market place for Massively multiplayer online games. In 2009, it released ZelTrade an online virtual goods platform working with Korean game developers, which was then overtaken by much more well-funded American competitors such as LiverGamer and PlaySpan. After several years of reiterating the product through working closely with the market, the plan of Sogamo was born in late 2011 and the platform was later released in March 2013.
Today Sogamo's focus is on Asia, where half the world’s mobile app users will be by 2017. The company has been expanding into other market verticals to provide real-time personalised marketing; starting from its current client base from the mobile gaming space to e-commerce space and subsequently the financial industry.
The company received seed investment in 2012 from IncuVest Asia, and grew to 10 full-time staff. In September 2013, it received recognition in Asia as one of Red Herring's Top 100 Asia Finalist, which lead to a partnership with SAP HANA.
In 2013, Nelson Allen, a former Microsoft and Samsung executive, joined as CEO to drive the next growth stage.

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