Smart Newspaper

Smart Newspaper
Smart Newspaper is a concept under process to make passive content of print media active for readers. From active they mean readers can respond to print content and advertisement with out the need of internet. The concept aims to stop newspaper readers to diverge away from print. A technology agnostic collaborative platform destined to suffice publishing-stakeholder’s needs by converting “passive posts” into measurable “active posts”, in turn validating investments on “Post” and enhancing end-user experience.
Newspaper which suffice stakeholder’s Specific needs, Measure their response/s at any given point of Time and Achieve effective value of Investment by provisioning Relevant data and output.

SMART
Stimulating measurable methodology to achieve Consumer’s (readers & advertisement providers) delight through technology readiness.
Newspapers which are Stimulating to Consumers (Readers & Advertisement Providers) by provisioning Advanced User Experience and metric based Measurement using Disruptive Technologies for Market/Response Readiness.
Summary
Recently newspaper industry is experiencing the mighty effects of digital Darwinism, wherein evolution of Readers, Market & Technology is much faster than ability of Newspaper Industry to adapt it. It’s not Newspaper industry which is dying, their readers are. The industry is failing to replace older readers with younger individuals. At some point, the newspaper audience may contract so severely that either publisher cannot attract enough advertisers for revenues; and/or publishers no longer enjoy the economies of scale necessary to print profitably. http://en. .org/wiki/Decline_of_newspapers
Digital Media is also undergoing significant shift in order to pace-up with market demand and its evolution. However Newspaper as an industry failed to impress its stakeholders, including readers because of lack of warranted measures like innovation, adequate technology adaption, user experience & enabling users, measurable data, validation of RoI (Return of Investment) etc.
In the race of being adaptive to market demands and trend, majority of Newspaper organizations instead of aligning technologies with their business objectives, in focus, transformed to diversification. Many newspaper organizations have jumped to render contents to Internet world which defeated their core business model. Instead of enabling and empowering their reader- base there initiatives made users to drift to other media.
Beyond Convergence Era
Smart Newspaper is evolving, to not only sustain and make Newspaper Industry thrive but also enable other media and audiences to compete (cooperation among competitor) and take media industry, as a whole, to new heights. Ideal approach will transform the way stakeholders advertise, read, respond, validate, measure and get the needful. Smart Newspaper as an approach is way beyond Convergence.
It fulfills objective of following types of convergence: -
1. Convergence of Media
2. Convergence of Network
3. Convergence of Platform
4. Convergence of Technologies
5. Convergence of Communication System
6. Convergence of Content Platform
7. Convergence of Data
8. Convergence of People
9. Convergence of Culture
10. Convergence of Source
11. Convergence of Distribution Channels
12. Convergence of Probability

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