Smart Destinations

Smart Destinations, Inc. is an American company that produces and sells three different types of multi-attraction passes for admission at major attractions and sites in nine American destination cities. It is a privately held company headquartered in Boston, Massachusetts.
History
Founding
Smart Destinations, Inc. was founded in 2003 by travel industry veteran Cecilia Dahl, and entrepreneurs Kevin McLaughlin, Tyler Brooks and Ed Kim. The first product offered was the Go Boston Card in 2003, followed by the Go San Francisco Card in 2004. San Diego, Chicago, Oahu, Orlando, Miami, and Los Angeles were added in 2005, and New York City was added in 2007
Explorer Passes were introduced in 2006 and Go Select in May 2011.
Current Markets
The current nine destinations are Boston, Chicago, Los Angeles, Miami, New York City, Oahu, Orlando, San Diego, and San Francisco.
Technological Developments
The United States Patent Office granted Smart Destinations patent #7,765,128 B2 that covers the technology in Smart Destinations’ programmable ticketing system.
Smart Destinations was the first in the travel industry to offer mobile multi-attraction passes, using a single QR code delivered to a mobile device.
Products
Go City Cards
Go City Cards are multi-attraction passes, which serve as unlimited admission to any of the partner attractions in that city for a specified number of days. Go City Cards also include discounts on popular non-attraction activities in a city, such as restaurants, shopping malls, theatrical productions, and gift shops. Cards are available in 1, 2, 3, 5, and 7 day products for most destinations.
In late 2012, the Special Edition Go Orlando Card was launched. It added admission to SeaWorld Orlando and LEGOLAND Florida and thus increased the number of attractions available on the all-inclusive admission pass to 48.
Explorer Passes
Explorer Passes use a different model of attraction discounting. Explorer Passes are purchased per the number of attractions and are usable for an entire month. They are available in 3, 5, 7, and 10 attraction increments, and those attractions can be chosen from among any of the partner attractions at the time of travel. Explorer passes are available everywhere for New York City, and are sold only through several attractions in Chicago.
Go Select Passes
Go Select Passes are customizable attraction passes. Unlike Go City Cards and Explorer Passes, customers choose the attractions they want to see in advance. The savings on a Go Select Pass is based upon the specific combination and number of attractions added to the customized pass. Go Select Passes are delivered instantly on a QR code which can be scanned at each attraction. The pass can be printed out or displayed on a mobile device at the attractions.
Smart Destinations also offers Go Select Packages, which are pre built and offer additional discounts for select combinations of attractions. Packages usually include a themed focus, like a “Museum Pass” or a “Family Fun Pass.” Smart Destinations has also offered seasonal passes, such as “Summer Fun Passes,” “Winter in the City passes,” "Museum Pass,"and "Seasonal Package."

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